Unleash Agility & Innovation: Why Acquia DXP is the Growth Engine That Your Business Needs

The digital landscape is an ever-evolving battlefield, and businesses today operate under immense pressure to adapt, innovate, and deliver exceptional customer experience. In this dynamic environment, Digital Experience Platform (DXP) emerges as a potent weapon in the arsenal of growth-focused organizations.

The statistics paint a compelling picture showcasing the global DXP market to reach a staggering USD 30.41 billion by 2030, with a CAGR of 11.9%. These figures aren't merely numbers; they represent tangible outcomes achieved by businesses that have embraced the power of DXPs.

Acquia Site Studio or Acquia DXP, a cloud-based, open-source platform built on the robust foundation of Drupal. Acquia DXP goes beyond traditional CMS functionalities, empowering businesses with its immense capabilities.

In this blog, explore how Acquia can revolutionize your business growth and help craft a seamless journey of delivering personalized customer experience.

Understanding Acquia DXP

Acquia digital experience platform emerges as a powerful solution, providing a comprehensive set of tools to create, manage, and optimize digital experience across various channels. It leverages the power of Drupal, a leading open-source content management system (CMS), and integrates seamlessly with various best-of-breed marketing, commerce, and analytics tools. This allows marketers to create personalized and engaging experiences for their customers across all touchpoints.

At its core, Acquia DXP integrates content management, personalization, and multisite management, offering a holistic approach to digital experience orchestration.

6 Benefits of Aquia DXP revolutionizing business growth

• Omnichannel marketing: Acquia DXP provides powerful omnichannel marketing capabilities, allowing businesses to deliver personalized experiences across all channels. It allows you to manage content across diverse channels like websites, landing pages, and mobile apps with centralized editing and deployment. This unified approach helps businesses reach customers wherever they are and drive conversions.
  
  
• Rapid content creation and deployment: Acquia Site Studio streamlines the content creation process, enabling businesses to design and deploy web content swiftly. It features a user-friendly drag-and-drop interface, enabling users to visually build page layouts, add content, and customize styles without writing code. This simplifies content creation and streamlines website development, fostering collaboration between technical and non-technical teams.



Source: Acquia

• Security and reliability: Acquia DXP is built on a reliable and secure cloud platform, ensuring that your websites and applications are always available and protected from cyber threats. This peace of mind allows businesses to focus on what matters most - growing their business.
  
  
• Reduced Total Cost of Ownership (TCO): Acquia DXP offers a subscription-based pricing model, eliminating the need for upfront infrastructure investments. This can significantly reduce the TCO of your digital experience platform.
  
  
• Scalability for future growth: As businesses evolve, so do their digital needs. Acquia DXP provides the scalability required to accommodate growth and changing requirements. It allows you to leverage Drupal's powerful features and extend Acquia’s capabilities through its extensive module library and APIs. Whether it's handling increased website traffic, expanding product lines, or entering new markets, the platform can adapt to the evolving demands of a dynamic business environment. Acquia offers various public APIs like customer data platform API, content hub API, Acquia Digital Asset Management (DAM) API and much more.



Source: Acquia

A brand library containing logos, brand images, videos, font files, critical marketing materials, PDFs, product photography, sell sheets, and more digital assets that can be important to your brand.

• Personalization for enhanced customer engagement: One of the key strengths of Acquia Drupal DXP is its personalization capabilities. By analyzing user behavior and preferences, businesses can deliver tailored content to their audience. This level of personalization enhances customer engagement, increases conversions, and fosters long-term customer loyalty.

 

Migrating to Acquia DXP

Migrating your digital experience to a new platform like Acquia DXP can be daunting, but with the right approach, it can be a transformative and successful journey. Here are five best practices to follow for a smooth and efficient migration:

1. Define your goals and scope:

• What specific business objectives do you aim to achieve with the migration?
• Do you need to migrate all content and functionality, or are there specific areas of focus?
• Clearly defining your goals and scope helps prioritize tasks and ensures the migration aligns with your overall business strategy.

 

2. Conduct a thorough assessment:

• Deeply analyze your existing infrastructure, content, and applications to understand their complexity and dependencies.
• Identify potential challenges, such as outdated content formats or custom integrations.
• This assessment will inform the migration plan and resource allocation.

 

3. Collaborate with Acquia partner:

• Consider partnering with an experienced Acquia expert like Altudo, who possesses deep technical expertise and proven migration success stories.
• A partner can provide guidance, tools, and resources throughout the process, ensuring a smooth transition and maximizing the value of Acquia DXP.

 

4. Optimize your content:

• Review and optimize your content for the new platform's structure and functionalities.
• Ensure content is clear, concise, and engaging for your target audience.
• Consider opportunities to streamline content architecture and improve user experience.

 

5. Rigorous testing and training:

• Thoroughly test all migrated content and functionalities before launching your new site.
• Identify and resolve any bugs or issues before they impact your users.
• Provide adequate training to your team on using the new platform and its features.

 

What next?

Embracing Acquia DXP and leveraging the revolutionary capabilities of Site Studio can position your business as an agile and innovative force in the digital landscape. The journey doesn't end with migration; continuous optimization, adaptation to emerging technologies, and staying attuned to customer needs are the keys to sustained growth.

Partner with Altudo, an experienced and certified partner who can help you with the hustle of migration and help you craft a journey tailored to your convenience. Connect with our Acquia Drupal experts at marketing@altudo.co and design your plan for digital success.

Watch the webinar to understand why migrating your website to Acquia can yield innovative digital customer experience and more engagement.