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About the Webinar

We’ll kick off with a brief introduction to Gen AI and Agentic AI, focusing on their potential to streamline operations and enable strategic marketing in law firms. Our expert panel will then explore key themes including:

  • Evolving client expectations and digital-first demands
  • Overcoming transformation hurdles in legal marketing
  • Personalisation at scale using AI agents
  • Data-driven engagement and content optimisation

 

We’ll close with practical steps to get started—followed by a live Q&A 


Key Takeaways

  • Gain clarity on what Gen AI and Agentic AI really mean for law firm marketing
  • Learn how to think strategically about applying AI to improve operations and personalisation
  • Understand the shifts in client expectations driving the need for smarter marketing
  • Hear examples and concepts to help frame your own AI initiatives
  • Leave with ideas to spark internal conversations and get projects moving
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