Real-time personalization with Sitecore CDP

Workshop

Master Next Best Actions for Smarter Personalization

Learn how to design scalable decision models, activate real-time personalization, and improve conversion with Sitecore Personalize + CDP

Why Attend?

Personalization today demands speed, precision, and smarter decisioning, far beyond traditional tactics. This workshop gives you a clear path to designing a Next Best Action strategy with Sitecore Personalize, guided by Altudo’s Sitecore experts, architects, and MVPs who’ve delivered 500+ implementations for 45+ Fortune 500 brands. In this session, you’ll learn how to:

Design decision models that deliver the right action at the right moment
Understand how to use data signals and AI insights to personalize offers across channels
Get a practical, customized blueprint for implementing Next Best Actions using Sitecore Personalize at scale

Personalized customer journeys using Sitecore Personalize

Who Should Attend?

This session is ideal for:

Marketing and CX leaders looking to improve personalization performance with a scalable Next Best Action strategy
Digital experience, product, and ecommerce teams aiming to design data-driven decision models across channels
Personalization, CRM, and MarTech owners responsible for orchestrating real-time offers and customer journeys
IT, data, and architecture teams ensuring governance, integration, and readiness for Sitecore Personalize adoption

Activating customer data with Sitecore CDP

What You’ll Learn

Decision Logic Basics: Learn how to structure decision logic, map journeys, and connect the right data to power personalization
AI-Driven Personalization: Use AI insights to deliver targeted offers across channels and improve relevancy with real-time decisioning
Blueprint for Personalize Success: Create a personalized action plan for Sitecore Personalize with clear personas, triggers, and a scalable decision model
Scaling Personalization: Overcome siloed workflows and scale decisioning across touchpoints with a unified, reusable framework

End-to-end personalization using Sitecore CDP

Meet your workshop expert

Matt Vandermolen
Vice President, Digital Experience, Altudo
Matt Vandermolen is the Global Vice President of Digital Experience at Altudo, leading DXP, eCommerce, Data, and AI practices. With 20+ years in digital transformation, he is a trusted advisor to global enterprises navigating complex platforms. His work focuses on connecting technology, data, and customer lifecycle strategies to drive growth and loyalty. Matt holds a post-graduate degree in Organizational Leadership from MIT and is a recognized thought leader in digital experience and AI-driven personalization.

Hear from our participants
“Altudo helped our team understand how decisioning really works inside Personalize. The workshop gave us clarity on triggers, signals, and how to structure a scalable NBA model.”
Director of Digital Experience, Retail
Hear from our participants
“Our marketing team finally knows how to activate personalization beyond simple rules. The NBA blueprint was incredibly actionable.”
VP, Customer Engagement, Financial Services