Workshop

Master Next Best Actions for Smarter Personalization

Learn how to design scalable decision models, activate real-time personalization, and improve conversion with Sitecore Personalize + CDP

Meet your workshop expert

Matt Vandermolen

Vice President, Digital Experience, Altudo

Matt Vandermolen is the Global Vice President of Digital Experience at Altudo, leading DXP, eCommerce, Data, and AI practices. With 20+ years in digital transformation, he is a trusted advisor to global enterprises navigating complex platforms. His work focuses on connecting technology, data, and customer lifecycle strategies to drive growth and loyalty. Matt holds a post-graduate degree in Organizational Leadership from MIT and is a recognized thought leader in digital experience and AI-driven personalization.

Hear from our participants

“Altudo helped our team understand how decisioning really works inside Personalize. The workshop gave us clarity on triggers, signals, and how to structure a scalable NBA model.”

Director of Digital Experience, Retail