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Overview

Personalization is the differentiating currency for success today. Brands compete on Customer Experience to increase ROI and capture a larger market share. Our Drupal experts offer multiple personalization solutions for Drupal as per the specific needs of the business and technology preference.

Our Drupal Personalization Solutions

Content based back-end personalization

 

Best fit for basic content-based personalization.

 

Technology agnostic front-end driven personalization

 

Best fit for sophisticated flexible composable stacks that priority flexibility and speed to market.

Hybrid platform combining easy front-end and advanced backend personalization

 

Best fit for brands that have presence across multiple digital channels.

Our Approach

Assess & Strategize

 

During workshop we will help you align business goals, engagement scores, rule based predictive personalization and split testing.

 

Create Value

 

Our workshop will help you define user personas, customer journey mapping with KPIs and measurement framework.

Test Factory

 

We will help you select the right technology for personalization implementation that help you create, measure and test personalization rules.

Key Differentiators

Content-Based Personalization​

Back-end personalization solutions offers basic content-based personalization

Recommended tools

  • Google Tag Manager(Optional)
  • Drupal

Benefits

  • Easy to setup and deploy
  • Website specific
  • Extensible and flexible

Drawbacks

  • Developer assisted solution

Tech agnostic frontend-driven personalization

Front-end personalization solutions work best in composable stacks, when time to market and DXP platform flexibility are important.

Recommended tools

  • Acquia Personalize
  • Optimizely
  • Google Optimize

Benefits

  • Easy to setup and deploy
  • Fast time to market
  • Technology-agnostic
  • Built-in AI capabilities

Drawbacks

  • Limited customer insights and preferences

Optimizely cannot take content from CMS and personalize it that result into duplication of content in CMS and Optimizely

Omnichannel Personalization

Back-end personalization solutions work best for cost effective Drupal hosting with content driven segment-based personalization

Recommended tools

  • Sitecore Personalize

Benefits

  • Scalable enterprise solution
  • Omni-channel AI driven personalization
  • RTIM decision engine
  • Omnichannel support for personalization

Drawbacks

  • Support outside of web requires development

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E BOOK

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Expert Workshops

Free workshops, expert advice & demos- to help your realize value with Sitecore

Register

Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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