The Guide to E-Commerce Personalization

Did you know that 63% of consumers say that they will completely boycott a brand that uses ineffective and inferior personalization strategies and tactics?

With the buying processes transforming post pandemic, companies now need to redesign their business models to deliver personalized customer experiences. As 90% customers today look at “personalization” as an appealing factor while picking a brand, businesses must keep up with digital commerce trends by implementing the right content and marketing strategies to stay relevant. While automating online experiences for customers, they must make sure to add a human touch.

Here is an ebook called ‘The Guide to E-Commerce Personalization’ that gives you insights into picking the right strategies while personalizing your online shopping experience. It throws light on topics like -

  • What is e-commerce personalization?
  • Why micro-conversions and micro-interactions?
  • Why a little friction is not just okay, but often needed
  • Designing e-commerce personalization
  • Obstacles to delivering personalized content
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