In today’s omnichannel digital landscape, enterprises often struggle to get the message to the right customer, at the right time, across the right channel. And it gets worse if you throw in thousands of products, across multiple websites, and sometimes different regions and brands. However, all of this can be addressed with the right information architecture and enabling technology at hand.

Altudo brings together Atomic Content Modeling and the powerful capabilities of content management systems, to enable Content as a Service (CaaS). With Atomic Content Modeling, we break down content into the smallest form, I.e., the size of an atom. This form of content can then be combined with other atoms, to form content molecules, organisms, and views. This information architecture is supported with an enterprise-grade digital experience platform, to enable smooth content workflows and cross-channel syndication.

Some of the challenges we address include

• Content reuse across multiple websites and devices
• Managing content that serves multiple functions for disparate audiences
• Ability to personalize content at scale
• Restructuring of highly manual content workflows
• Higher time to market due to everyday reliance on IT
• Mitigating the disruption of current operations during the migration process