Global Real Estate Web Rollout Success

Overview

As a global leader in commercial real estate, the client sought to extend its new global website architecture to 50+ regional sites, each requiring localization while maintaining brand consistency, quality, and speed. Decentralized operations had created inefficiencies, compliance gaps, and inconsistent user experiences. The client aimed to unify its digital presence under a corporate-governed, regionally operated model.

Altudo implemented a scalable rollout framework using a unified code base, global brand guidelines, and a Scaled Agile approach to enhance governance and transparency. Supported by Altudo’s Global Capability Center, a dedicated cross-functional team ensured quality and timely delivery across regions.

The result: 11 sites launched within the budget and timeline planned for 9, with a 40% faster time-to-market, 4x higher content throughput, and 70% fewer post-launch issues, delivering global consistency with regional agility.

Challenges

• Inconsistent operations lead to variations in content, SEO, and compliance hindered efficiency and consistency.
• Difficulty aligning global efforts and managing a large-scale rollout across 59 country specific websites.
• Inefficient website performance, needing to improve site visibility, user experience, and scalability was essential.
• Balancing corporate governance with regional flexibility added complexity.

Solutions

Altudo worked closely with the client on its digital presence. We helped them launch the unified code base and brand guidelines across 59 countries' websites. A repeatable rollout and launch process increased efficiency to drive customer value. We implemented Scaled Agile to optimize and run various projects with proper governance, increasing visibility of regional marketing initiatives across the company.

To ensure consistency and execution excellence across global rollouts, the client also leveraged Altudo’s Global Capability Center (GCC) model, allowing access to a specialized delivery team that ensured agility, quality control, and efficient coordination across regions.

Our team supported content and layout preparation, coordinated page authoring, ensured schema and tagging compliance, and managed overall project management and global tracking.

Results

• 70% decrease in post launch issues

• 40% average faster time to market

• 11 country sites launched with the same budget and timeline estimated for 9 websites

• 4x increase in content prep throughout

• 3x increase in smoke testing speed

• 1.5x increase in QA velocity