Klevu’s Product Discovery Suite vs BigCommerce Native Search

In today’s world, shoppers want products to reach them rather than them searching over the internet. Delivering an unparalleled customer experience highly depends on how easily your business can offer whatever the customers are looking for. To serve the customers better, understanding their product discovery journey is an important step.

In this article, let's talk about Klevu- an enterprise search and discovery platform for BigCommerce and identify how it is different from the native search offered by BigCommerce.

We will compare the features in Klevu for Product Search and Discovery, highlighting where Klevu is an improvement over BigCommerce native product search.

Your revenue can witness a growth of 37% if you share customer intent data across the search and product discovery journeys. Wish to know how? Read further.

Klevu is a BigCommerce approved app as a Multi-Storefront Compatible by the BigCommerce team. 

 

Let’s take a look at Klevu Product Search & Discovery Overview

• AI-powered on-site advanced search
• Smart Category Merchandising
• Smart Recommendations
• Personalization Engine

 

Understanding what a customer is currently looking for needs intense research with the power of real-time data and insights. Klevu considers the real-time buyer intent which makes it different and unique as compared to the native search.

Klevu's machine learning uses behavioral data and looks at the last 30-day window of data, which then ranks, and orders products based on clicks, searches and conversions.

AI is consistently producing the most relevant and popular items for the shopper.

 

Comparing Klevu vs BigCommerce Native Search

Considering Klevu as a better and more efficient choice than the native search is a better option because with BigCommerce, the built-in search will find products by: 

One thing to note is that BigCommerce does prioritize different product fields for search rankings and priority. However, you cannot configure these weights.

In comparison with the native search, Klevu goes much further than just finding products. Let's explore the main features that are highly valuable for businesses:

• Rich auto-complete and relevant search results
• Instant search as you type
• Natural Language Processing
• AI-powered self-learning
• Supports long tail and voice-based search
• Automated product catalog enrichment
• Real-time search trends and personalization

We believe Klevu's Smart Search is much more powerful and extensible than native BigCommerce. Klevu delivers the most value from search results based on shopper intentions and behavior in real-time.

They do this by combining the power of machine learning and natural language processing to deliver the most relevant results to the shopper.

 

Product Merchandising with Klevu

A common complaint from the merchants on BigCommerce is the lack of merchandising features to manage their product catalogs and how they are displayed to shoppers.

Smart Product Merchandising is another area where Klevu will add instant value for you and your team through their Smart Category Merchandising.

Some features that merchants rave about are:

• Automatic and visual merchandising of collection pages
• Dynamic filters and SEO-friendly page layouts
• Merchandising banners
• Drag and drop visual merchandising
• Pin hero products to always remain at the top of pages
• Schedule time-bound campaigns for graphic banners
• Ability to manual boost products
• Saving time with a simple function to copy rules across all categories or selected categories

 

The real merchandising magic in Klevu lies in AI. The machine will learn in real time from your customers and take strategic guidance from your campaigns.

You can also A/B test your merchandising strategies to find the one with the best conversion rates.

Product Recommendations with Klevu

While BigCommerce does offer automation with product recommendations, by default, your related products will be set automatically, with no ability to customize the rules behind it.

With this feature in BigCommerce, related products are chosen based on the product name and description similarity.

The main differentiator of Klevu's Smart Recommendations over BigCommerce is it displays hyper-relevant product recommendations from day one out of the box, which continues to improve further with each click, search query and purchase.

Klevu’s essential offerings include:

• Self-learning and AI product recommendations based on search
• Ability to select from a variety of recommendation types like trending, new, highly rated, and related to past purchases
• Ability to encourage upsell and cross-sell on home, collection, product detail and cart pages.

Search Results Personalization

The final differentiator Klevu offers over BigCommerce is in the area of personalization related to product results.

BigCommerce doesn't offer anything natively.

Klevu's AI Personalization Engine utilizes algorithms with an added layer of personalization that allows you to provide personalized experiences to new or returning shoppers without complicated segments or manual processes.

 

Wrap-up

BigCommerce native search is excellent for merchants with a small catalog, straight-forward category structure and limited need to automate personal recommendations.

While Klevu is for merchants needing improved search, product find-ability and the ability to "Searchandise" the site.

If you are unsure where to start, contact us at Altudo to leverage our team of experts. Our team at Altudo are experts at driving efficiency and results in improving your Product Search and Discovery.

Be sure to take advantage of our free workshop with one of our Digital Commerce experts, where we create your strategy for implementing an AI-Powered Product Search & Discovery Experience.