Things that Matter the Most While Selecting Composable Stack for Your DXP

The term, Composable DXP is a "go-at-your-own-pace" or "pick-and-choose" digital experience as the entire platform is broken into segments that are interchangeable and scalable as per the business requirements of your company.

The digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.

A traditional CMS is a whole bunch of software/tools included in the basic package, which you may or may not use but a DXP is a collection of tools or services well-suited for your organization's requirements, empowering personalized, cross-channel digital experiences.

The Importance of Composable DXP for Your Organization

A composable digital experience platform enables flexibility and business agility. Composable DXP components act as packaged business capabilities (PBCs), working independently and communicating with each other via APIs.

This facilitates omnichannel experiences and also leaves room for interaction points that are not defined as of now.

If you're beginning to consider your need for a DXP solution, start by knowing the answers to the following six questions to clarify your goals and shape your project.

• 1. Who are the key stakeholders?

  Identify a small group to discuss and guide decisions.

• 2. What is the corporate goal you want to achieve?

  Digital experience technology should not be prioritized. Instead, it should support the strategy. Set your goals, and roadmap, and then look for a solution that makes it all happen.

• 3. What are the basic skills required to achieve these specific goals?

  Looking for commerce, analytics, and omnichannel delivery? Make a list and group your requirements into skills you already have and the ones you need to acquire.

• 4. What makes the way you curate digital experiences for your customers unique?

  Understanding the nuances of your unique marketing campaign and publishing environment will help ensure that the DXP you choose fits your organization's existing workflows.

• 5. What kind of analytical insight do you need for decision-making?

  Once you have a realistic picture of the data you want to collect and how you will use the resulting insight, you are ready to choose the best DXP.

• 6. What is the current Martech stack?

  Only proceed further with conducting a thorough review of your current Martech stack. Pay attention to who in your organization is using which parts of the pile, what stages of the buying cycle each component supports, and the existing connections in the stack.

Top DXP Characteristics You Should Know

With clear priorities and agreement among key stakeholders, you can begin to consider specific solution characteristics. For example, flexibility is a top priority for almost all businesses. Here are some additional considerations:

• Analytics: To get a clear picture of your customers, you must collect data from every interaction across every channel. But that data is only helpful if you can put it into action. Ensure the solution includes analytics that filters out the noise and provides actionable insights.

• CMS: The foundation of every significant DXP is a powerful content management system that handles and maintains the company's website and drives the content management process.

• Commerce: If you're looking for an e-commerce engine/solution, it should be built into your content to manage the complete shopping experience, including inventory and ordering, along with pricing and promotions.

• Cost: To assess the cost of running DXP, consider subscriptions, licenses, professional services, and other charges and compare those costs against the expected benefits.

• Future-proof: At some point in the not-too-distant future, we'll need to add DXP functionality that was insignificant in the original scope. How difficult would it be to scale your platform to support digital asset management, marketing automation, or other pressing needs?

• Interoperability: Is interoperability central to the solution, or does it seem an afterthought? The answer you choose should be able to integrate with minimal effort with third-party solutions.

• Security & compliance: The DXP you choose should offer the best security at all levels. Compliance with data protection regulations worldwide is another essential factor for global organizations.

Summing Up

Undoubtedly incorporating composable DXP gives you the flexibility and comfort of scaling and driving the company's current level of operations.

However, to utilize Sitecore's composable DXP to its fullest capabilities, it's essential to customize the platform per your business requirements.

Our team at Altudo is well-versed in driving your digital experience, analytics, and every other marketing and content management sphere. Get in touch with us to get yourself the best platform services to advance your business.