The New Normal with Smart Omnichannel Decision Engines

Having a single digital marketing channel is a thing of the past for large brands. Those that are able to reach out across multiple channels effectively are rewarded with a growing digital mindshare, higher conversion rates, and a loyal customer base. The key to effectiveness is knowing the next best action on every channel at any point in time. Inevitably, these next best actions add up to seamless, meaningful, and efficient connected customer journeys.

In our previous webinar, we showed the benefits of a CDP and how “smart hub” platforms allow brands to activate their data to get a competitive edge. In this session, you will see what a real centralized connected omni-channel personalized experience looks like in a comparable world and how Sitecore Personalize makes it easy for marketers to start making sophisticated automated data-driven decisions that help understand and connect with customers.

Here's what we have covered in the webinar:

• Live demo of smart decisioning in a composable world
• Understand the power of multifaceted omnichannel decisioning
• Learn how the digital natives use decisioning and AI to gain a competitive advantage