Helping a leading global commercial real-estate company adopt a data-driven marketing approach

The client is a global leader in the field of commercial real-estate services and investments. They offer a range of services including advisory, property management, and investment management.

Client’s Challenges:

Data tools couldn't show true marketing impact for utilizing data to make informed business decisions. OOTB metrics lacked connection & couldn't match B2B needs. Client also needed custom metrics, industry benchmarks, and clear C-Suite communication to optimize budget & align with marketing strategy.

Our Approach:

Our experts undertook audience segmentation, refined personas, and built data models for enriched customer insights. This empowered the client to craft tailored messaging, measure campaigns, and optimize growth.

Our team successfully implemented 25 executive dashboards to showcase Marketing and Content ROI delivering valuable insights of the marketing efforts and content performance.