Challenges

• The existing monolithic ERP system hindered the company's ability to adapt to new business models and market strategies.
• The legacy system's complexity led to prolonged development cycles, slowing time to market.
• Marketing teams relied heavily on IT for content updates and deployments, leading to operational inefficiencies and high infrastructure cost.

COMPANY

The Tile Shop is a leading specialty retailer of man-made and natural stone tiles, setting and maintenance materials, and related accessories in the United States. The company offers a wide selection of high-quality products, exclusive designs, knowledgeable staff, and exceptional customer service, in an extensive showroom environment with up to 50 full room tiled displays.

INDUSTRY

Retail

SERVICE PROVIDED

Composable Ecommerce Modernization with Sitecore360

Solutions

To modernize its ecommerce platform, The Tile Shop partnered with Altudo for a customized composable commerce solution. It transitioned from a monolithic ERP system to a headless, composable ecommerce architecture using Sitecore XM Cloud, Sitecore OrderCloud, and Sitecore Discover. This modern, decoupled setup integrates seamlessly with the company’s ERP system, providing access to transactional and master data while enhancing agility. The new system supports high traffic volumes, flexible product content, and advanced merchandising strategies.

The composable architecture enabled the marketing teams to manage content and experiences independently, reducing reliance on IT and accelerating content deployment.

Results

• Up to 50% Decrease in development time

• Up to 25% Improvement in content deployment velocity

• 20% increase in conversion rates

• 5x Improved performance

Sitecore and Altudo have been great partners for The Tile Shop. In retail it is change or die, so as a business we need to be agile and be able to pivot quickly. The Sitecore platform and the knowledge and experience that the partnership brings to The Tile Shop enables us to be much better prepared for future challenges.

Christopher Davis, CIO, The Tile Shop

Background

As The Tile Shop expanded its digital presence, it faced mounting challenges with its legacy monolithic ERP system. The outdated infrastructure limited agility, making it difficult to adapt to evolving market trends and introduce new business models or customer experiences. Lengthy development cycles slowed innovation, while marketing teams struggled with a heavy reliance on IT for content updates, creating inefficiencies and delaying time-to-market.

To overcome these challenges, The Tile Shop partnered with Altudo to implement a customized composable commerce solution. The transition to a headless, composable ecommerce architecture, powered by Sitecore XM Cloud, Sitecore OrderCloud, and Sitecore Discover, provided the company with greater scalability and flexibility. By decoupling the front-end experience from backend systems, The Tile Shop could seamlessly integrate best-of-breed applications while maintaining consistent access to transactional and master data through its ERP.

The new system delivered measurable results: development time decreased by up to 50%, content deployment velocity improved by up to 25%, conversion rates increased by 20%, and site performance saw a 5x improvement. Marketing teams gained the autonomy to manage content independently, enabling them to deliver engaging product assortments, customer stories, and DIY installation guides without IT bottlenecks.

This transformation also positioned The Tile Shop for sustained growth, allowing it to deliver tailored experiences for diverse audiences, from B2B buyers seeking bulk pricing to retail customers exploring design inspirations.

With its modernized digital foundation, The Tile Shop can now adapt swiftly to market shifts, enhance omnichannel experiences, and scale ecommerce operations while driving higher engagement and conversions.