4 Key Aspects of Turning your B2B or B2C Commerce Website into a Smart Shop

Personalization and customer satisfaction are the deciding factors for B2B and B2C commerce businesses in today’s digital era. As commerce businesses throughout the world are figuring out ways to gain loyal customers who can act as their brand ambassadors, staying updated with technology and current trends becomes essential.

While several businesses still struggle to find the best ways of optimizing their websites for customer satisfaction, Altudo offers a full-fledged solution for end-to-end optimization for your commerce website.

You might not be aware of Smart Shops and how they can help your business in the world of commerce. Let's break it down for you.

A SmartShop is a term we use at Altudo to describe our way of optimizing a website for continued growth. We focus on various factors like performance, speed and personalization that ultimately impact the customer’s experience.

Read further to convert your regular website into a Smart shop.

What are the top 4 factors that should be considered to identify how smart a shop is?

The four keys areas that every commerce business must focus are:

• Automation
• Intelligence
• Commerce Optimization
• Content Management

Let's review how we define each of these in our SmartShops framework.

Automation in commerce supports converting tasks, processes, or campaigns within your online business to automation that intelligently executes when needed. Automation would ideally facilitate scaling your business without needing more staff.

Intelligence through AI can help online businesses deliver an optimized customer experience on and off their ecommerce websites by using collected business and customer data to make better business decisions and more accurately predict the future.

Commerce optimization is a holistic approach to improving a website and allowing visitors to convert easily into customers. Everything on a website should intentionally lead users towards the end goal of purchasing products or services, from navigation and design to content and product descriptions.

Content Management is a must for Commerce sites that produce new content regularly — either for the blog or as part of the homepage and product page updates. A Content Management System should be robust enough to provide enterprise capabilities as opposed to the base CMS provided in a Commerce platform.

A few quick metrics on what our clients have been able to accomplish. We have engaged the same in our SmartShop Workshops.

• Increased Revenue through the SmartShop framework in an existing ecommerce platform in less than 90 days
• Added AI-driven Search & Personalization to drive, on average, a 25% increase in revenue
• Integrated site personalization with Customer Data to drive on average 6 – 10% increase in revenue

If you are unsure where to start to create a splendid and personalized experience for your commerce customers, contact us at Altudo to leverage our team of experts. Our team at Altudo are experts at all things smart.

Schedule your free workshop with one of our Digital Commerce experts to assess your website and opportunities to grow into a SmartShop. Drop a Hi! at marketing@altudo.co and our team of experts will reach out to help you.