5 Reasons Why Drupal is the Best Open-Source CMS

The competitive advantage that Drupal has over other Content Management Systems is being an open-source CMS. It is economical to implement, easy to maintain and secure to use. It is a platform that excels in delivering the right content to the right people at the right time.

The Drupal community releases timely updates stay on top of technological advancements. With numerous modules and capability to handle a variety of websites such as blog sites, informational sites or e-commerce, Drupal is a long-term scalable investment.

Top Reasons that Make Drupal the Best Open-Source CMS

Drupal’s low implementation cost, along with the security measures, make it the best open-source CMS. Drupal CMS doesn’t require licences and technical expertise to implement. Apart from this, below are the features which give Drupal an edge over other open-source CMS:

1. Security

With more than 1 million developers across the globe, Drupal has the largest security team. It is a mature, stable and robust CMS that is built with utmost resilience. Its rigorous security is winning the attention of data-critical organizations such as financial and government institutions.

Drupal security prevents malicious data entry and its code is tested under stringent standards. Drupal’s auto-update and core validation work happen in partnership with GitHub. The database encryption feature of Drupal CMS enhances security and it also mitigates Denial of Service (DoS) attacks.

2. Scalability

Drupal CMS is capable of handling sites with extreme traffic bursts and quick content customization requirements with its built-in performance features — combined with a modern CDN provider. It ensures a consistent experience across platforms and runs over a million plus checks a day for potential performance issues.

Drupal is highly efficient to route technology that dynamically scales across server clusters. This open-source CMS ensures uptime without server outages and proves to be a success in the complex, multi-site setup.

3. Flexibility

A CMS needs to be flexible to incorporate the sudden brilliant sudden ideas. With a flexible and simple approach, Drupal is the best open-source CMS for content creators. It allows multiple changes without technical expertise. Drupal’s modular approach of site building opens room to do much more than just content creation.

Drupal’s flexibility is because of its Nodes, which is essentially a set of related bit of information. Nodes let content creators list, sort and manage the entire website content on the site. It also sets defaults for how all posts to be displayed.

4. Multilingual

No CMS other than Drupal supports more than 100 languages. Its automated language translation lets businesses reach diverse audience with localized content. As a result of geographical tapping, Drupal enables businesses to engage audience better which results in higher conversions because of cultural belongingness.

Core modules in Drupal enable full translation of every part of a site. Drupal also allows for detection of preferred language as per users’ IP address, browser, URL, session and more. Unlike any other CMS, Drupal CMS supports right to left languages as well.

5. SEO-friendly

Drupal is a highly preferred CMS when it comes to SEO. Automated modules for URL customization lay at the heart of Drupal platform. It has in-built modules that allow users to customize URLs by cleaning it and adding keywords that would bring up the rank of the page. It allows to upscale the page content to ensure the best SEO practices.

Core modules in Drupal enable full translation of every part of a site. Drupal also allows for detection of preferred language as per users’ IP address, browser, URL, session and more. Unlike any other CMS, Drupal CMS supports right to left languages as well.

Other significant features of Drupal that make it the best open-source CMS are mentioned below:

1. Automation

With automation, organizations can enhance marketing efficiency by sending timely emails, drip campaigns, data-driven content, across multiple touchpoints. Drupal automation helps in getting real-time sales alerts, managing bulk data, streamlining workflows, and much more, all of which delight customers while enhancing team performances.

2. Accessibility

Drupal has specific modules for web accessibility to let businesses reach 100% of their audience, which includes people with multiple disabilities. Drupal has structured meta data that is readable by screen readers, along with editorial options to enforce accessible content creation.

3. Content Authoring

Drupal was initially designed for web publishing. It lets content authors do in-line editing and create content in one place. Drupal acts as a content repository which is accessible through API. With the capability to connect with all marketing tools, it allows content streamlining. Drupal CMS allows users to access content on any device and deploy content across channels. By saving all content in one place, Drupal becomes a preferred CMS for personalizing and retargeting content.

4. Content as a Service

Drupal’s open architecture and API creates feature-rich deliverables. Drupal’s Content-as-a Service (CaaS) functionality offers pre-configured development environment which supports full-scale digital content lifecycle management. With Drupal, content can be reused and presented in various layouts, while customizing views for content authors and editors. Content can also be deployed to many locations while being managed from a single location with Drupal.

5. Personalization

With the chatter around tailoring customer experience for each customer, Drupal collates all data related to customers across all touchpoints, in a single place to have a 360 degree view. It segments customers to identify personas and then build unique, personalized experience for each customer. Drupal analyses every click a customer makes at each stage of their buying journey, building a comprehensive real-time view to recommend products.

Bottom Line

A robust, secure and scalable CMS as Drupal becomes the top choice among open-source CMS because of the quick technological adoption that fosters positive digital experiences. If you are planning to add Drupal CMS to your martech stack, it probably is the best decision to get the CMS angle sorted. And if you are already a part of the Drupal family using Drupal 7 or 8, its time to upgrade to Drupal 9, which comes with enhanced capabilities to personalize customer experience.

Our in-house Drupal team has expertise in implementing and upgrading Drupal ecosystem. With years of experience working in cross-industry setup, they have helped organizations scale their digital presence. Get set started with your digital transformation journey by writing to us at marketing@altudo.co and we will redirect you to our Drupal experts.