5 Way Acquia Cloud Helps Organizations Improve Digital Experience in 2024

Digital transformation is forcing companies to change their business models and adapt to the new market reality. 

What’s interesting about this is that it’s not the companies that are driving this change. 

Instead, this change is being driven by the customer. 

Today, customers expect relevant content in relation to what they’re doing anytime, anywhere and in the format and on the device of their choosing. It's their journey that dictates your strategy. 

The most aspirational brands in the world can generate great digital customer experiences thanks to Acquia. The Acquia Digital Experience Platform (DXP), which has open-source Drupal at its core, gives marketers, developers, and IT operational processes at multitudes of organizations around the world. The ability to quickly create and implement digital capabilities that communicate with customers, increase conversions, and help businesses stand out. 

Traditional marketing clouds place a lot of emphasis on activation or sending messages across various channels from one location. Although this is a crucial capability for marketers, it fails to address the fundamental silos issue that keeps marketers up at night. Acquia Cloud is revolutionizing the marketing clouds industry with the data-first strategy. With unified customer data at the center, Acquia's flexibility uniquely qualifies us to completely redesign a marketing cloud. 

As a result, marketing will be done in a way that is fundamentally wiser and better. While it's essential to keep a laser-like customer-centric culture, as a technology distributor, I strongly believe that improving the customer experience is the first step. 

Here are 5 ways for enhancing the digital customer experience for marketing firms as they work to increase customer engagement and return on investment. 

1. User profiles unified in real-time 

Profiles from various channels are combined into a single profile using the Acquia Customer Data Platform (CDP). Introducing all of this data together is frequently done in batches for conventional systems as well as other CDPs. Frequently on weekends or during off-peak times. Approximately once per week, accounts are modified. Profiles may therefore be so out of date. This is a major issue because a great experience doesn't occur a week later than it should. Extraordinary experiences come at once. You must respond quickly to your customers' right choices. 

Genuine profiles allow for immediate access to campaigns based on your customers' actions as they take place in 360-degree Profile. 

2. Applying Universal segments 

Unified real-time profiles partially address the silos issue. Still, you have isolated sections. The problem is that each tool requires the creation of parts, which adds to the workload for marketers.  It's like having several people on the same ride with you, all of whom are simultaneously directing you. It's frustrating, you receive conflicting information, and the driver becomes perplexed as a result (or customer). The customer isn't being guided down a single, obvious path by you. 

3. Integrated marketing analytics in 360° 

Real-time unified accounts and universal segments are excellent, however, there is still a dilemma. 

You predicted it: silos are the topic once more. Analytics are tools in and of themselves. You simply can't understand it as a marketer. The process is difficult, slow, and prone to mistakes whether you manually gather the data, use a BI tool, or create your dashboard. Acquia Cloud can recall all instances in which it forces marketers to wait for weeks to months for the analytics report to develop a new campaign or share outcomes. Customer experiences suffer as a result of siloed analytics and ineffective marketing spending. 

4. A machine learning model that predicts sending messages 

The next major difficulty is to scale up your marketing campaign after you've built a fantastic campaign based on available data. It is extremely difficult to keep track of the entire customer journey and ensure that you are manually instigating connected and useful campaigns due to the overload of too much data, many processes, and far too many customers' touch points. I would contend that performing all of this manually is not only ineffective for company marketing, but also impractical. 

Acquia Cloud is recognized as a pioneer in the machine learning industry, and Acquia Marketing Cloud also has a strong computational model within Acquia CDP. It also uses pre-built frameworks and custom models that you can obtain on your own or from a 3rd party thanks to Acquia’s flexible attitude. 

5. Statistical Analysis Dashboard for COVID-19 

You need not be told that the COVID-19 pandemic affects almost every aspect of modern life. Significant effects also affect numerous organizations. One outstanding example of how it added value during a pandemic is the close collaboration we've had with the customers in assisting them through all this trying time. 

To create a COVID-19 Analysis Dashboard that offers a thorough overview of the business consequences of COVID-19, Acquia collaborated with several important customers. Observations into evolving consumer channel preferences, the effect of store closures, and reports with insights will help you to overcome the impact of the global epidemic on your business and customer behaviors. 

Marketers now have a wiser way to automate machine learning activities and make profiles, parts, and analytics thanks to Acquia Marketing Cloud. 

Simple math is used. Satisfied consumers and more conversions are the results of using a single digital experience platform along with tools that will enable your teams to fully utilize the database of your company. Numerous factors should influence your decision to use - Acquia for your upcoming configurable enterprise experience.