5 Ways to Improve Your Conversion Rates

How much time do you think consumers spend on their smart phone browsing products on various eCommerce platforms? Do you think they are attracted to the experience more or the products your digital commerce site has to offer? 

As per studies, mobile commerce is taking the lead. Retail commerce sales are tipped to reach $437 billion in 2022—a 21.5% increase from the year prior. 

Visitors who land on a site expect a seamless and engaging shopping experience. From the moment they start browsing, your business is under scrutiny and pressure to boost its eCommerce conversion rate. 

According to eMarketer, online retail sales will reach $6.17 trillion by 2023, with ecommerce websites taking up 22.3% of total retail sales. Shoppers look for a website that more readily provides them with what they want, even at a higher price.  

86% of professionals engaged in, or leading, CX expect to compete based on CX. (Gartner) 

Conversion rate optimization's fundamental importance is getting the ball rolling. It helps you convert more customers in a shorter amount of time.   

Businesses focusing on eCommerce conversion rate optimization can step out of the shadows and develop an online experience that converts clicks into sales.  

Let's review five ways to improve conversion rates:  

1. Optimize your mobile experience, speed and user experience count  

2. Frictionless checkout experience  

3. Eliminate unnecessary content and CTA's  

4. Personalize your search experience  

5. Create trust with your shoppers  

Optimize your mobile experience, speed and user experience count  

Build your site for speed, focusing on the mobile experience. Test and analyze your website performance on desktop and mobile. Your customer retention and conversion rates are on the line, and this should be of the highest priority. Your website's mobile experience needs to be fast, tap-optimized and distraction-free. Remember, less is more on mobile. Use standard icons with hamburger menus and accordions to streamline your navigation.  

Learn more about enhancing your website

Frictionless checkout experience  

A large number of eCommerce brand complain that users leave the items in the cart and do not make the payment to complete the order. 

Your checkout process should be simple and include minimal data required to process an order. Minimize the number of steps, don't include marketing collection data fields, and ensure your payment buttons are obvious to encourage completion. You will also want to ensure you don't have too many validations on field lengths in form fields. Also, leverage autocomplete for address fields; it saves time and improves accuracy! 

Your shoppers should be able to checkout as a guest and have flexible payment options like PayPal, Apple Pay, Google Pay, Affirm, and Klarna, among others.  

Ultimately, shoppers should have a simple and easy path to complete checkout; otherwise, expect reduced conversions.  

Eliminate unnecessary content and CTA's  

It would be best if you focused on removing anything from your landing pages that distract your shoppers from the critical action you want them to take. Be sure to remove links, pop-ups or options that could divert your shopper down the wrong path.  

With only seconds to grab a shopper's attention, you do not want a cluttered page that is hard to navigate as it will discourage them from interacting further. Remember, designing your pages to entice shoppers to click through your CTA is the number one goal!   

Personalize your search experience  

Native website search technologies are inflexible and offer only the minimum power for finding products. Often a website ignores its shopper's needs and wants in search. Consider that, on average, 30% of your shoppers perform a search and search results in 14% of most websites' revenue. Look for advanced search solutions that include AI-driven search and personalization.  

On-site search is incredibly impactful in driving sales and the appreciation and customer loyalty of satisfied website visitors.   

Create trust with your shoppers  

You can build trust with your shoppers by adding elements to showcase common traits in legit online shops.  

• Build credibility by providing accurate information and using third parties for testimonials, links to well-known publications and respected affiliated organizations. Also, don't link to anything seen as not credible; your site will become less credible by associating with these types.  
• Be sure people know there is a legit organization running the show. The easiest way is to list a physical address, phone number and email address.  
• Your website should look professional and match your purpose, paying close attention to fonts, images, spelling, links and consistency. A sure-fire way to kill trust is to have an amateur-looking website, so be sure to invest in a quality designer.  
• Don't lead people to believe you may be "out of business" by not updating your content often. Make sure you are editing content in your blog or news sections.  
• void using ads on your website, as people associate them with spam. If you do offer sponsored content, be sure to distinguish it from your content clearly.  

Need Help in Getting Started?  

Reach out to us at Altudo to get started with a free workshop to evaluate your readiness for a Conversion Rate Optimization Program.