According to research, 55% of global consumers are likely to purchase products from a website that provides information in their own language.

Localization breaks down language barriers, allowing you to connect with diverse audiences on their terms. By adapting your content to local languages, cultural nuances, and preferences, brands build trust, enhance user engagement, and ultimately drive growth.

Contentful, a leading headless CMS solution offers robust features and flexibility to create, manage and deliver content in multiple languages to serve global customers. It allows brands to create separate content spaces for different locales, utilize localization keys for consistent content organization, and leverage built-in translation tool to streamline the process.

However, managing consistent localization with huge content repositories can be a daunting task. Therefore, to make the process smooth, Contentful partners with robust translation management software the XTM Cloud.

The XTM Cloud app acts as a seamless bridge between your CMS and translation process. It automates manual tasks, enhances collaboration, and elevates the quality of localized content, optimizing your workflow enough to cater to audience across the world while you manage other critical business operations.

To understand how XTM Cloud manages the Contentful localization project workflow, you must follow along.

Understanding XTM Cloud

XTM Cloud is a powerful cloud-based translation management system (TMS) that acts as your central hub for all things localization. Imagine a platform that streamlines every step of the journey, from project creation and translator collaboration to quality assurance and delivery! You have just unlocked the best go-to tool to build a global presence, all within a single platform

XTM Connect allows users to localize content within the Contentful app by automating the translation process. It allows content editors, marketers and campaign managers to initiate, automate, manage and track all steps in a single environment. The XTM Cloud empowers localization within Contentful by:

• Managing translation projects: Create, assign, and track translation projects effortlessly, ensuring efficient workflow and budget control.
• Offering global network: Access a vast pool of skilled linguists who understand the intricacies of specific languages and cultures.
• Automating repetitive tasks: Eliminate manual data entry for content localization and tedious processes, freeing up your time for strategic initiatives.
• Collaborating in real time: Foster direct communication between content creators, translators, and reviewers, enhancing accuracy and consistency.
• Ensures top-notch quality: Utilize advanced quality assurance tools, including AI-powered checks and human review options, to guarantee error-free, high-quality translations.

XTM Connect features to empower Contentful CMS and its users: 

XTM Connect features in Contentful

Source: Contentful

1. Continuous localization:

XTM offers support for continuous localization, ensuring that new content added to Contentful is automatically included in localization projects. This feature allows for a dynamic and agile localization process, where changes and additions to content trigger automatic updates in translation projects.

2. Integrated UI within Contentful:

XTM provides an integrated user interface (UI) that allows users to manage all localization projects directly within the Contentful interface. Users can seamlessly navigate between Contentful and XTM without the need to switch between different platforms, enhancing the overall user experience and workflow efficiency.

3. Automated import of completed projects:

Completed translation projects in XTM are automatically imported back into Contentful. This automation eliminates the need for manual intervention, ensuring that the localized content is seamlessly integrated into the Contentful environment once the translation process is finalized.

4. Tracking translation progress:

XTM offers robust tracking capabilities, allowing users to monitor the progress of translation projects. Users can access real-time information on the status of translation, including the percentage of completion and any outstanding tasks, providing transparency and control over the localization workflow.

5. Workflow steps access:

XTM displays the various workflow steps involved in the localization process directly within Contentful. Users can easily visualize and understand the different stages of translation, from content submission to final import, ensuring clarity and aiding in project management.

6. Multiple languages support:

XTM supports the localization of global content into multiple target languages. This feature is essential for businesses and organizations targeting diverse global audiences and markets, allowing them to manage translation workflow for various languages within a unified platform.

Five ways XTM Cloud integration accelerates content localization in Contentful

XTM Cloud is an efficient translation software and when integrated with Contentful, it allows businesses to scale globally and deliver personalized user experience. Enhance your localization strategies within Contentful and XTM with these benefits:

1. On-going translation

Ensuring your content stays up-to-date and relevant across languages is crucial for reaching a global audience. With XTM Cloud integration in Contentful, on-going translation becomes a seamless process. Here's how to make the most of it:

• Continuous localization setup: Contentful automatically triggers localization projects in XTM Cloud whenever new content is added or existing content is updated. It automatically sends content to XTM Cloud and ensures that your translations are always in sync with the latest changes in your Contentful environment.
• Dynamic project updates: Leverage the power of ongoing translation to receive real-time updates as your content evolves. Enable automatic synchronization so that any modifications trigger instant localization actions, eliminating delays and ensuring a continuous and agile localization workflow.

2. Faster processes with smart automation

XTM Cloud integration enhances efficiency by incorporating intelligent automation into the content localization process. Follow these steps to expedite your localization efforts:

• Automated project import: Streamline the import process by setting up XTM Cloud to automatically import completed translation projects back into Contentful. Eliminate manual steps of moving or copy-pasting content and accelerate the integration of localized content into your Contentful environment.
• Progress monitoring automation: Utilize automated tracking features within XTM Cloud to monitor translation progress. Receive notifications or integrate progress reports directly into Contentful to stay informed about the status of your localization projects without leaving your familiar interface.

3. Translation made easy with AI

Incorporating Artificial Intelligence (AI) into the translation process can significantly enhance accuracy and speed. Leverage XTM Connect’s AI capabilities with Contentful:

• AI-powered translation suggestions: Enable XTM Cloud's AI-driven suggestions to assist translators in generating high-quality content efficiently. It helps to improve consistency across languages by providing linguistic recommendations based on existing content and translations. Inter Language Vector Space, the latest advancement in NLP AI manages words and their meanings for efficient translations. It helps translators, by simplifying, automating and streamlining translation processes.
• Automated quality assurance (QA): Integrate AI-driven QA checks to automatically identify and rectify potential errors in translated content. Enhance the overall quality of your translations while avoiding manual proofreading.

4. Smooth workflow and work environment

Creating a seamless and user-friendly workflow is essential for productive localization efforts and here’s how XTM Cloud helps you do that:

Submit content within Contentful UI

Source: Contentful

• Unified user interface: Take advantage of the integrated UI within Contentful to manage all localization projects seamlessly. Access XTM Cloud features without leaving Contentful, eliminating manual file uploads or downloads to ensure a unified and efficient work environment.
• Decide a translation workflow: XTM Cloud provides you the flexibility to manage translation workflow. Send one or multiple items instantly or add them to the queue for later. Also, edit source text while items are in the queue. Track translation progress in the Contentful translation queue and make the process customized as per your business needs.



Content organized in translation queue.

Source: Contentful

• Visual workflow representation: Benefit from XTM Cloud's visualization of project workflow steps directly within Contentful. Gain a clear understanding of the various stages of translation, facilitating effective project management and collaboration.

5. Make translation and translators work at ease

XTM Cloud enables you to create, manage and deliver localized content at ease. Making the work of translators more efficient, agile and quality-centric. Here’s how XTM Cloud offers unique features:

• Customize character limit for translation: XTM is a way to make translators’ work easier and hence allows you to set character limit to avoid text length issues. XTM Workbench automatically alerts translators if they exceed the set limit. Thus, making the workflow in process easier.



Source: Contentful

• Utilize machine translation for speed: XTM offers machine translation to accelerate your localization process and help translators to improve efficiency and quality of content. Use machine translation as per your need either post editing or performing complete automated translation. This helps you deliver content to the market faster and saves time.

Learn how to activate content personalization at scale with Contentful.

What next?

There is various research that has shown the importance of localizing website content to ensure a global reach and impact. This researchshows that 72.1% of consumers spend most of their time on websites in their own language. However, creating and managing localization of content efficiently needs the best practices.

Integrating Contentful CMS into your business journey can be the smarter move if you wish to prioritize workflow efficiency and deliver consumers with their choice of content. Altudo, a certified Contentful partner can help you with a seamless CMS integration/migration process. Our team of experts with years of experience in the field can help you take strategic decisions and extract the best business outcomes.

For more details on how Contentful CMS can expedite your content personalization with utmost efficiency and quality, book your 1:1 no obligation session at marketing@altudo.co with our Contentful experts.

Learn how Contentful headless CMS has been helping leading businesses accelerate marketing growth.