Why Home Improvement Retailers are Embracing Composable Commerce?

The home improvement industry is undergoing a digital revolution, and composable commerce is emerging as a transformative approach to ecommerce. Unlike traditional, monolithic ecommerce platforms, composable commerce allows digital commerce businesses to create a modular and flexible digital ecosystem, enabling them to adapt quickly to market changes and customer demands. In this blog, we’ll explore what composable commerce is, how it works, and why it’s a game-changer for the home improvement B2B sector.

What is Composable Commerce?

Composable Commerce is an approach that allows businesses to select and integrate best-in-class components (or “modules”) into their ecommerce architecture. These components—such as search, checkout, and content management—work together seamlessly to create a unified shopping experience. For example, a home improvement business might use one solution for its product catalog, another for search and filtering, and yet another for managing customer-specific pricing.

Gartner predicts that by 2024, organizations using composable commerce will outpace competitors in delivering new features by 80%

Benefits of composable commerce platform for home improvement businesses

The modular nature of composable commerce platform offers significant advantages for home improvement businesses:

• Flexibility and scalability: Quickly add or replace components as your business grows or customer needs evolve.
• Enhanced personalization: Leverage AI-driven tools to deliver tailored recommendations and content.
• Faster time-to-market: Deploy new features or updates without disrupting the entire platform.
• Cost efficiency: Pay only for the tools and services you need, avoiding the expense of unnecessary features.

Businesses adopting composable commerce report a 30% reduction in development costs due to its modular architecture.

Why composable commerce matters for home improvement B2B businesses?

The home improvement sector has unique challenges that make composable commerce platform particularly relevant:

• Complex product catalogs: Modular tools allow you to optimize search, filtering, and customization for products like flooring, cabinets, or HVAC systems.
• Pro-Specific needs: Tailor your ecommerce platform to support bulk ordering, job-site deliveries, and tiered pricing.
• Omnichannel integration: Seamlessly connect your online store with physical locations, ensuring a consistent experience across channels.

According to Statista, 73% of B2B buyers expect personalized, omnichannel experiences.

How to implement composable commerce in home improvement?

Transitioning to composable commerce platform involves a step-by-step approach:

Step 1: Assess your needs: Identify the components critical to your business (e.g., product information management, customer portals, etc.).

Step 2: Choose best-in-class vendors: Select providers that excel in their respective areas, such as search, personalization, or payment processing.

Step 3: Invest in API-first solutions: Ensure all components can communicate and integrate seamlessly.

Step 4: Work with experts: Partner with agencies experienced in composable commerce to guide implementation and ensure success.

Learn how to build a pro-focused B2B ecommerce platform for home improvement businesses.

Case study: Composable commerce in action

Formica Group, a global leader in High-Pressure Laminate (HPL) solutions, faced significant challenges in delivering a seamless digital experience. Their legacy ecommerce infrastructure struggled with platform silos, inconsistent customer experiences, and limited scalability.

To modernize its ecommerce ecosystem, Formica partnered with Altudo to implement a composable commerce solution powered by BigCommerce and Sitecore CMS. By leveraging headless architecture, unified integrations, and automated workflows, Formica achieved:

• Improved CX with seamless, personalized shopping experiences
• Scalability for long-term growth and innovation
• Higher engagement through wishlist functionality and modern payment integrations
• Operational efficiency with automated processes and system unification

The results were game-changing, one month of post-launch sales outperformed the previous 11 months combined. Formica’s success story highlights the power of composable commerce in driving digital transformation.

What’s next?

Composable commerce is a game-changer for home improvement businesses, offering the flexibility, scalability, and innovation needed to stay competitive in an ever-evolving market. By adopting a modular approach, companies can create a future-ready ecommerce ecosystem that meets the unique needs of their customers. Ready to explore the potential of composable commerce platform for your business? Contact Altudo today for a 1:1, no-obligation consultation and learn how we can transform your ecommerce strategy.