Research says that personalization can lift your revenue easily by 10-15%.

It is fundamental human nature to get attracted to something specifically curated, and tailor-made for them. Every effort you make towards personalization increases customer loyalty by 1.5x compared to other enterprises.

Adopting a composable content management system like Contentful, can help you design an efficient content structure. The composable platform offers you speed and liberty to orchestrate content from multiple sources and publish it to diverse digital channels. This helps you create personalized content and deliver it anywhere and anytime seamlessly.

Let’s understand in detail Contentful’s efficient architecture that helps you elevate digital experiences, along with seven unique ways of iterating the personalized content strategy successfully.

What is Contentful?

Source: Contentful

Contentful is a composable content platform designed to help enterprises manage content from one central platform. Its headless architecture separates the front-end and back-end management through API integrations.

It is unlike the heavily coded traditional or monolith CMS where you manage, store, and publish content all in one place but with strict restrictions. The coupled architecture makes the website hard to customize, thereby delaying personalization in real time.

On the contrary, Contentful decouples content management from front-end presentation and empowers developers to leverage their preferred technologies and frameworks. This freedom enables the enterprises to lay complete focus on their digital content and back-end processes.

Contentful’s unique design also makes your business process less dependent on IT teams. It allows you to structure your content so it's easy to reuse without changing any codes. The reduced dependency gives content and other teams the ability to update digital content faster without the help of development teams.

Embracing Contentful's headless CMS sets the stage for unlocking the full potential of engaging and personalized content in the ever-evolving digital landscape.

Learn how to activate content personalization at scale with Contentful.

7 ways Contentful helps your enterprise to drive personalization and enhance the content experience

Contentful helps your enterprise to be agile and responsive to the dynamic needs of the customers. It enables brands to accelerate time-to-market and scale content based on business requirements.

Using features like omnichannel content management, complex integration capabilities, and less developer dependency can help your enterprise deliver enhanced and personalized digital experiences.

Here are the top seven ways in which it can help you create engaging and personalized content:

• Liberty to customize content



Source: Contentful

Due to the ability to use the platform without developers’ help, Contentful allows content and other marketing teams to customize the digital content as per requirements of their audience.

Contentful's content model allows businesses to structure content into customizable fields, enabling dynamic content creation with varied formats, including text, images, videos, and more. This enables atomic content personalization with minimal effort. By utilizing this flexibility, you can experiment with diverse content types to keep your audience engaged and interested across all touchpoints- app, mobile site, etc.

• Data and analytics

Contentful empowers enterprises to enhance personalization by using data and analytics. This includes segmenting audiences, tracking user behavior, analyzing content performance, enabling real-time adjustments, conducting A/B testing, utilizing predictive analytics, offering content recommendations, and continuously improving strategies based on insights. The data-driven approach results in tailored and relevant content delivery across various digital channels, fostering more engaging user experiences and driving better business outcomes.

Learn how to unlock customer intelligence with the power of data
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• Reduced developer dependency

With the help of easy-to-use platform capabilities, Contentful has smartly given equal opportunity to content creators, editors, and other team members to seamlessly publish, edit and store content. Now, no more asking developers to edit small content details like CTAs or to change webpage images for a personalized experience.

Contentful allows you to create a content repository on the platform and you can easily change or add images, text, videos, or any other form of content on your different digital channels. While doing all of this without changing any codes.

This freedom allows teams to stay ahead in the competition by continuously working on providing customers with unique digital content for enhanced digital experiences.

• Localization for personalization



Source: Contentful

Contentful helps you create and manage content in multiple languages and locales through granular localization tools. It makes it easy to republish content in different languages and dialects.

The localization tools offer different ways of localizing content like field-level, entry-level, or content-type-/space-level. By adopting this compelling feature, you can provide your customers with detailed personalization experiences wherever they are.

• Dynamic embedding capabilities

You can embed dynamic and personalized content within your website or application by leveraging Contentful's embedding capabilities. You can effortlessly weave the dynamic components into your digital presence, enabling personalized product suggestions, custom user dashboards, interactive content modules, or real-time updates that cater to each user's preferences and behaviors.

• APIs and integrations

Contentful is an API-first CMS that connects with technology partners for marketing automation and other tools to enhance the personalization of your content.

Whether it is tailoring content recommendations based on user history, triggering personalized email campaigns contingent on user behavior, or dynamically adapting content based on external triggers, you can easily plug one application into another

The convergence of Contentful with these external systems amplifies your capacity to curate compelling, individualized journeys that captivate and resonate with your audience on a deeper level.

• Omnichannel content strategy

In this digitalization era, brands must keep up with all possible digital channels. Whether it is the website, application, social media, or offline digital signage. Brands must focus on creating a comprehensive content experience for customers irrespective of any platform. This omnichannel content strategy needs an advanced CMS solution which makes customizing and delivering content stress-free.

A CMS like Contentful makes this task easy for enterprises. It allows the content team to create and store content on a single channel and seamlessly distribute to different digital channels. Thus, it gives enterprises the benefit to add or change content based on the customer’s current needs and preferences. This way it helps you to match the market trends at speed.

Key takeaways

To beat market competition and gain customer loyalty and conversions, it’s crucial to understand your customers’ needs. 70% of customers consider personalization as a basic expectation from enterprises. Thus, crafting personalized content is one of the best ways of making your customers feel heard.

However, to do so, moving on from legacy CMS is crucial. Contentful is an efficient CMS that can help you provide engaging and personalized content through streamlined content delivery, using data and analytics to understand user behavior and multiple tools and API integration for a smooth process.

As a certified personalization partner, Altudo offers Contentful services from consultations to implementation and much more. Our years of excellence in transforming digital experiences can help you with detailed guidance and insights for a seamless transition.

Intrigued to find out more about how we can help you deliver the best content experiences with Contentful? No worries, reach out to us at marketing@altudo.co and connect with the experts to build your transition roadmap.