Crafting an engaging and relevant digital experience in today’s world involves much more than simply creating a quick-loading website or fulfilling basic business specifications. Modern businesses need to decouple their commerce backend from the content front end to truly craft personalized consumer experiences.

Headless commerce is a powerful approach that provides users with the ability to tailor digital experiences to suit dynamic customer expectations and subsequently deliver unique brand experiences. According to the State of Commerce report, 77% of organizations who use a headless architecture state that it gives them greater agility, allowing them to make changes to their storefront more quickly.

Looking Closely at Bigcommerce And Drupal:

BigCommerce is a well-established, global leading eCommerce solution provider. Headless BigCommerce allows businesses to use any content management system (CMS) they desire to build their digital experiences while still taking advantage of all the powerful features that BigCommerce offers.

Please give an example here – Front-end frameworks like next.js, gatsby.js; CMS like Contentful, Contentstack; and DXP like Drupal.

Drupal, one of the largest open-source projects in the world, is the digital experience platform that propels global enterprises, governments, higher education institutions, and NGOs. Using API-first Drupal enables businesses to create, manage, and deliver digital content faster and easier. With a Drupal CMS, businesses can take advantage of all the benefits of headless commerce and create a more personalized and seamless experience for their customers.

In this article, we’re going to dive deeper into the headless commerce approach with BigCommerce and Drupal, the largest open-source CMS.

Why Use Drupal For Building Commerce Platforms?

As a leading composable content platform, Drupal offers businesses a central content hub with a unified user experience across the marketing technology stack. Drupal streamlines the process of content creation, review, approval, and publication while also ensuring that your content governance is in accordance with the various global regulatory standards. The Drupal Download & Extend is the hub for core, contributed modules, themes, distributions, and integrations built by the community.

As we have highlighted previously, headless commerce approach can be taken using BigCommerce. Be sure to check out our video, “How BigCommerce fits into the Composable Commerce Landscape” which further elaborates upon this.

Three Reasons Why You Should Use Bigcommerce and Drupal Together

BigCommerce, alongside Drupal, is the perfect combination for business owners who require a robust eCommerce platform that can be scaled simultaneously with their growth. With BigCommerce, you get a powerful platform that can handle all of your eCommerce needs, while Drupal’s API-first feature makes it easy to integrate your preferred marketing technologies tailored to your requirements. Let us look at just some of the most prominent reasons why this partnership works effectively for almost all business scenarios:

A business-centric approach:

BigCommerce offers the robust tools that businesses need to manage their online stores, including tools for product management, order management, and payments. Drupal provides the tools businesses need to deliver a personalized digital experience that suits the dynamic nature of the modern-day customer. Drupal's robust user experience is also very well-suited for casual business users to get more done, faster and better.

The best of eCommerce and personalized content management at your fingertips:

Both BigCommerce and Drupal are known to be excellent platforms providing multi-faceted functionalities in their respective areas of specialization. While BigCommerce is arguably the best enterprise eCommerce platform in the market, Drupal is a superior composable content platform. Using both platforms in cohesion ensures that businesses are able to leverage the best of both worlds for their ultimate eCommerce solution.

Excellent customer support coupled with a robust community of contributing developers:

BigCommerce also offers excellent customer support, while Drupal, on the other hand, boasts of a vast active community that actively contributes to supporting the development of the application. The BigCommerce team can help businesses with everything from setting up their store to managing their growth, while Drupal's community is outstanding with supporting core and contributed modules, security updates, and improving the platform by taking initiatives that add value to the overall Drupal ecosystem.