In today’s dynamic digital age where organizations find themselves hard-pressed to create relevant digital customer experiences, Sitecore has truly emerged as a powerful digital experience platform that enables enterprises to design and launch personalized marketing campaigns that are geared toward lasting impact.

However, appropriately managing and optimizing these campaigns can be complex and time-consuming. This can be attributed to an improper and unstable infrastructure setup.

In this blog, we will explore how innovations in Sitecore Managed Services can help your organization execute effective digital marketing campaigns that resonate with target audiences, perform well, and are optimized for cost.

Integrating Systems with Sitecore Managed Services for Sharing Content, Assets, and Data

With Sitecore Managed services, teams can integrate multiple systems that play an essential role in crafting marketing campaigns. This can enable the integration of content assets where the same image, copy, and communication style may be reused across multiple systems like the CMS for web and mobile display, MAP for email display, and print for display on offline material.

Reduction of Development Effort

Sitecore Managed services can help reduce the effort it takes to enhance user experience across channels, thereby freeing up budgets for additional experimentation. Furthermore, organizations can deploy personalization engines that may be used by all channels to ideate and implement an experiment, or a personalization use case and leverage it across all channels.

Automation

Sitecore Managed services also afford the automation of various decision-making processes for your marketing campaigns by using novel Machine Learning capabilities. This results in the streamlining of processes, thereby making it easier for marketers to execute manual work with minimal effort irrespective of the device that they are using.

Reporting

With Sitecore Managed services, organizations have the option to leverage AI to identify patterns in customer behavior and purchasing habits that may otherwise remain unseen to the human eye. The novel AI capabilities of Sitecore Managed cloud services can enable organizations to connect their analytics and events data around contacts into a single view to understand their prospective customers better and strategize their marketing and outreach campaigns more effectively.

Final Thoughts

Sitecore Managed services are an integral part of your overall Sitecore infrastructure not only to ensure its appropriate upkeep and maintenance but also to enable organizations to understand their customers better, strategize marketing campaigns that deliver experiences that resonate with them on a personal and intimate level, and thereby enable the realization of business outcomes and higher returns.

Consequently, you should demand more out of your Managed Services partner. As a Sitecore platinum partner, we at Altudo, specialize in digital strategy and marketing innovation. While focusing on these two areas we align our Managed Services teams to leverage AI and Machine Learning to automate manual tasks, deliver meaningful insights, and provide unique digital customer experiences across multiple channels. All of this is geared toward helping reduce the bottom line and increase the top-line potential of your digital marketing campaigns.

If you’re curious or wish to extract more out of your Sitecore infrastructure, reach out to us to learn more about how you can implement Managed services to achieve your business goals.