Customer experience strategies are effective only when they account for the diverse needs of different target audiences and accordingly, provide relevant experiences that result in meaningful conversions. As per a study, 71% of consumers demand personalization when it comes to their shopping experiences while 76% feel frustrated when they don’t get it.

Without personalization, CX strategies can be rendered useless.

Delivering personalized digital experiences should, therefore, be of utmost priority for organizations that are aiming to drive growth, build better customer relations, and stand out amid excessive competition.

In this blog, we explore how to best leverage Sitecore XM Cloud’s abilities and affordances as a fully cloud-native, headless, and composable CMS for enhanced personalization.

The Embedded Personalization Features in Sitecore XM Cloud

The page editor used by XM Cloud enables users to build, change, and edit layouts directly on the page with a complete picture of how it would look to the end consumers. Additionally, Pages also includes an ‘audience builder’ which enables users to define what kind of audiences get to see what version of the content is put out.

This ‘audience builder’ feature further includes categorizations in the form of ‘time’, ‘device’, ‘location’, ‘page views’, ‘user interactions’, and a lot more to truly be able to personalize the customer content experience as desired. Let us explore each of these in some more detail:

Time: With this feature, you can determine specific timeframes including dates, months, or a specific time zone in which you would like your content to show.

Device: With this feature, you can personalize your content depending on the kind of device consumers are using to visit or navigate your website. For instance, specific links or content may be needed for users with an Android operating system versus those with an iOS system.

Location: As is evident from the name, this feature can be used to show specific content to users based on their geographic locations, for instance, to promote events or display exclusive offers to individuals in that specific region.

Page Views: This can be used to show content to users based on the pages they’ve visited or are likely to visit. It reflects the customer’s behavioral patterns to show them personalized and relevant content that is most likely to lead to conversions.

Real-time Analytics: XM Cloud Pages Analyze enables organizations to collect real-time customer data and generate meaningful insights from this data to better understand the overall customer journey. This, in turn, enables the adoption of a data-centric approach to crafting and implementing campaigns that are personalized and relevant and thereby likely to draw more attention and lead to higher conversions.

Composability: XM Cloud is of a composable nature, meaning that it is compatible with most tech stacks. Developers can, therefore, use a front-end framework of their choice allowing them the ability to create secure, scalable, and personalized experiences for the end user.

Conclusion

With personalization at the forefront of most organizational CX strategies, the decision to choose the right DXP that can truly help adopt such an approach and deliver enhanced personalization is extremely important.

Sitecore latest cloud-native offering, the XM Cloud, is leading the way forward in helping brands and organizations deliver memorable, impactful, and personalized digital experiences to their consumers. If you too are keen to take your business to the next level by streamlining your CX strategy and focusing on delivering highly personalized experiences to your customers, then don’t hesitate to reach out to us

Our team of highly qualified and certified Sitecore experts will help you draw a roadmap to migrating and subsequently implementing and leveraging the best out of Sitecore XM Cloud to drive favorable business outcomes.