How to Build Capability to Launch New Websites, Microsites or Campaigns with Greater Time to Market in a Multi-site Ecosystem?

You know how challenging it can be when you have a network of interconnected sites or disparate web properties related to a single brand. Add to that, the constant serial agile execution and siloed product development across brands with no streamlined practices.

And, you’re the one who has to manage these sites. Now, that is one baffling task.

It isn’t uncommon for brands with multi-site implementation to face such issues. Whether you want to scale or even build, managing multiple sites without a robust solution or platform would sure be a hassle.

Just imagine the dynamics of it. Say an organization with multiple sites (brand and geographies) launches new websites for a new digital experience will have to pay high costs due to diverse MarTech stack. It will also require resources with multiple skill sets to manage and launch these websites.

The governance of these sites is also difficult due to non-standard architecture, resulting in more time and resources spent on compatibility and compliance.

This is where you need a digital ecosystem that helps you build, launch and manage multi-brand websites faster and leaner.

Our OneWeb solution provides you with just that. Let’s explore what OneWeb is, and how it can help you.

 

Multi-site Management Made Easy with OneWeb

For someone with a high pressure to deliver, you can’t depend on your IT for every minor update. Because hey, although most websites run on the same mechanism with the usual backend and frontend processes there could be hosting platforms, or admin systems which might lead to things getting complicated.

There is so much that your IT team can manage. Their bandwidth shuttles between delivery and support which often leads to delivery for new capabilities and technology adoption taking a backseat. Not to forget limited time for governance and delay in response time.

So where does that leave you?

OneWeb solves all your problems and more. Its pre-built starter kit for website with unique designs and themes with CX standardization gets you going without any dependency on your tech team. You can also build microsites and landing pages for campaigns in a jiffy with 70% reduced time to market.

Let’s explore more about it in the section below.

How does the OneWeb Framework work?

Its Unified Design System reduces development effort and enables theming by

• Utilizing a modular component library-based development approach that also allows standardization of Design themes. It also maximizes reusability of the features across multiple brand variations.
• Using component reusability of 90-10 ratio of 90% reusable features to 10% net new features that need to be added.
• Using Sitecore SXA the UI design themes are extended in a pluggable manner, where new variants can be designed and implemented in a very short time.
• Fully automated CI/CD pipeline for code and foundational content, which focuses on the patterns of development of a multi-site setup.
• Content migration capabilities are maximized using our Website Migration Framework (WMF), which utilizes Automation scripts to gather data from source systems and migrate them to the new target architecture with ease.
• Our framework also aligns to the necessary GDPR compliance, Accessibility compliance with WCAG 2.1 AA standard and Security compliance.
• Performance capabilities are maximized using the Headless architecture using Sitecore JSS features along with Next JS.
• Personalization and A/B Testing ready.

A set of governance rules and processes

• Centralized backlog management
• Documentation for code and content updates & releases

Benefits of using OneWeb

• Speed time-to-market with self-service and turn-key content operations.
• Self-service campaign launch capabilities.
• Large component library with drag and drop capability.
• Consistent and standardized experiences with flexibility to deliver unique brand experience.
• Governance of content operations to allow brands to deliver content at scale.
• Support for multiple business regions with a centralized delivery model.
• Ability to onboard new brands or migrate existing brands on to centralized platform and infrastructure.
• Single Software Development Lifecycle, with single DevOps and centralized code based with shared reusable components.
• Move from multiple work streams and scrums to a Shared Services delivery model across multiple initiatives to increase operational efficiency and reduce cost.

 

Final Words

With our OneWeb solution we have helped businesses migrate over 150+ sites, reduced time to launch from 5 months down to less than 2 months and also delivered more than 30+ sites with a unified Customer Experience (CX) across all brands.

The framework provides a launchpad with a preexisting library of components that brands can leverage right away. By using OneWeb you can be stress-free about architecture, support, testing, governance, and overall MarTech strategy for your business.

Whether you’re entering a new market or scaling to a global audience, our team of subject matter experts will guide you with technology adoption, and more. Get in touch with us to implement OneWeb to build, and manage your multi-site, multi-brand network.