Sitecore Experience Analytics: An overview

To understand the relevance of your website content, it is imperative to track the performance of these assets over a period of time. While there are many analytics tools available in the market, sitecore users believe in the authenticity of sitecore experience analytics.

Sitecore Experience Analytics is a great tool for marketers- it helps to track the latest data trends and patterns collected from the website as well as external sources. Experience analytics measures website performance, provides data analysis, along with mentioning the various sources of traffic. It also lets users compare metrics such as page views, conversion rates, and engagement value and filter the data by date range. You can use the reports to analyze the performance and optimization of your websites.

Also, when you start Experience Analytics for the first time, you will see a dashboard page, which provides an overview of your experience data. There are a variety of reports available, each one containing different charts and graphs. If more complex tasks are to be performed, developers can use Visual Studio and Sitecore Rocks to create new reports, edit and add charts and graphs, or even create advanced filters.

Experience Analytics Reports for Marketers

Here’s a low down on the categories of reports:

• Dashboard: It provides an overview of the key analytics by showing a selection of charts and performance indicators.
• Audience: It helps you understand the profile of your customers, where they’ve come from as well as how effective your buyer persona strategies are.
• Acquisition: It tells you what is driving traffic to your website, and gives additional information on the campaign, channel, keywords or referring site, including offline behavior.
• Behavior: It helps you analyze the behavior of your visitors. For example, when you analyze the effectiveness of your profiling and personalization strategy, it tells you the pages they visited or what they downloaded from the page.
• Conversions: This is the percentage of visitors that achieve a certain goal. Through this, you will know how well your marketing strategies have worked, and also tells you what drives customer interest for your product or service.

The Dashboard Tab

To begin with, the Experience Analytics Dashboard gives you an overview of the five most popular charts and graphs that give you significant information about contact activities on your website. In short, it’s useful to identify general marketing trends on your website. You can find these charts and graphs under other categories in xAnalytics.

The Audience Tab

This tab, as the name suggests, helps you understand the nature of your website visitors. Under this tab, you can find the Pattern Matches report, which tells you about the most common pattern matches, and also the ones that provide the highest value per visit. Besides, you can also find analytics information about devices used to access the website and also the languages and locations

Further, this tab also contains a detailed report, where you can view information about the number of visits, value per visit, average duration, bounce rate, conversion rate and page views per visit for each pattern card.

The Acquisition Tab

When you open the Acquisition tab, you can check analytics data that provides information about what drives online traffic to your website. For example, you can know from which channel sources your website is acquiring visitors or even how effective your marketing campaigns are.

Here’s an overview of the Acquisition Tab:

The Behavior Tab

This tab gives you additional information regarding the behavior of your website visitors, and also which ones generate the most value.

The Conversions Tab

The Conversions Overviews gives you information about online interactions by conversions and conversion rates. You can also find out that the goals that lead to conversion as well as a summary of all your conversions.