Unlock Hyper-Personalization: How Composable Commerce Customization Strategies Can Help

In recent years, commerce businesses have seen unprecedented changes from customers shifting completely online to now hybrid shopping pattern. However, providing exceptional customer experience consistently remains a fundamental priority for every business.

Personalization is the approach to lure customers while hyper personalization is the key to reaching your customers with the help of data analytics, artificial intelligence (AI) and real-time customer data. Hyper-personalization is not just creating personalized messages but understanding and analyzing shoppers’ behavior with the help of data analytics tools to craft individual personalized customer journey.

Let’s look at the value of personalization strategy for both customers and businesses:

• As per a survey conducted in 2022, 43% of shoppers are willing to share their personal data for customized marketing.
• Businesses that can successfully personalize customer journeys have 40% more revenue potential than others.
• 69% of customers appreciate personalization as far as it is based on the data shared by them.
• 91% of consumers are more likely to shop from brands that recognize and remember them and provide relevant offers and recommendations based on past shopping experience.

This blog explains how you can unlock hyper-personalization for your ecommerce business by leveraging composable commerce customization strategies. This practice will not just help you understand the relevance of hyper-personalization but also what strategies can help you transform your customer experience and take it to the next level.

How composable commerce supports customization to create hyper-personalized experiences

Composable commerce is a revolutionary approach to building ecommerce platforms, empowering businesses to deliver hyper-personalized experiences. Unlike traditional monolithic platforms, composable commerce is built on MACH architecture (Microservices, API-first, Cloud-native, Headless).

By harnessing these core concepts – microservices, APIs, Cloud-native and headless architecture – composable commerce empowers businesses to build e-commerce platforms that are agile, adaptable, and capable of delivering the future of hyper-personalized digital experience.

Learn the value of composable commerce solution for business success.

Composable commerce customization strategies for hyper-personalization:

Hyper-personalization goes beyond the basic "Hi [Name]" greetings or product recommendations based on past purchases. It's about creating a truly unique and relevant digital experience for each individual customer journey. Composable commerce empowers businesses to achieve this level of personalization through several key strategies:

1. Enhanced personalization:

An ecommerce brand building personalized journey for each customer, having composable commerce approach will fast track and streamline buyers' journey. Since a composable architecture combines the independent and the best platforms, you can

analyze customer’s browsing behavior in real-time. If they linger on a specific type of product, the platform can adjust product recommendations, display relevant blog posts for the product usage, or even offer a pop-up chat with a virtual assistant specializing in the domain.

However, you can go even beyond when it's about real-time personalization. For instance, a brand offering its customers customized checkout functionality that is integrated with Google Address Autocomplete, ensuring ease of use and a streamlined checkout experience.

Customers today interact with brands across multiple touchpoints – websites, mobile apps, or social media and thus creating omnichannel personalization crucial. Composable commerce's API-driven architecture facilitates seamless integration of various components.

You can provide a unified shopping experience regardless of whether customers interact with your brand on any channel. For example, a customer who abandons their cart on the website can receive a personalized reminder with a discount offer on their mobile app. Thus, catering to the customer needs real-time.

2. Data-driven personalization:

Composable commerce platforms can integrate seamlessly with Customer Relationship Management (CRM) systems and marketing automation tools. This allows collection and analysis of rich customer data, including browsing behavior, purchase history, demographics, and even real-time interactions. This data becomes the fuel for ecommerce personalization.

The holistic view and understanding of customers, also called the Customer 360 view, promotes data-driven personalization. By consolidating data from various touchpoints, businesses can develop a deep understanding of individual customers. This knowledge empowers them to deliver highly tailored experiences across the entire customer journey. From personalized product recommendations and targeted marketing campaigns to customized content and support, a Customer 360 view fuels the creation of relevant and engaging interactions that drive customer satisfaction and loyalty.

3. Customization beyond products:

Composable commerce empowers businesses to tailor not just products but the entire shopping journey to individual customers. By leveraging real-time data and employing technologies like dynamic pricing and customer data platforms (CDPs), businesses can create highly personalized experiences. For instance, set pricing that adapts to factors like customer behavior, inventory levels, and competitor pricing.

Imagine a loyalty program that tailors rewards based on individual preferences, or a checkout process that remembers a customer's preferred shipping address and payment method. You can tailor promotions based on individual customer preferences and purchase history. For a personalized experience offer targeted discounts on products a customer has previously viewed.

4. Content and experience personalization:

Content creates experiences that are beyond just browsing products. To be able to reach the right customers at the right time, it’s crucial to create personalized and customized content.

You can display product descriptions, images, and additional content personalized to specific customer segments or preferences. For instance, showcasing workout clothing recommendations for a customer interested in fitness products.

With the help of composability, it makes it easy for marketers to make changes quickly. This allows you to conduct A/B testing to optimize content and user experience by comparing different layouts, functionalities, and personalized elements. It allows you to refine your approach based on what resonates with your customer needs.

Register yourself for this on-demand webinar on ‘5 questions to ask when considering composable commerce’.

Hyper-personalization benefits with composable commerce

77% of businesses that have personalized B2B experiences have reported increased market share. By implementing hyper-personalization strategies through composable commerce, businesses can unlock a range of benefits:

• Increased customer loyalty and engagement: 78% of customers said that personalized content made them more likely to repurchase from the brand.

When customers feel seen and understood, they're more likely to engage with a brand and become loyal advocates. Hyper-personalized experiences foster stronger customer relationships and customer loyalty.

• Improved conversion rates and sales: Relevant product recommendations, targeted promotions, and a seamless shopping experience all contribute to a higher conversion rate, leading to increased sales.
• Optimized marketing spends: Hyper-personalization allows for more targeted marketing campaigns, maximizing the return on investment (ROI) for marketing efforts.
• Dynamic adaptation to trends: The modular nature of composable commerce allows businesses to easily adapt their personalization strategies to keep pace with evolving customer expectations and industry trends. Allowing you to beat market competition at all levels.

This approach ensures that businesses are constantly delivering the most relevant experiences for their customers, staying ahead of the competition.

What next?

By implementing these advanced techniques, you can create a truly unique shopping experience for your customers, fostering deeper customer engagement and customer loyalty. Remember, customization is not a one-size-fits-all approach. Leverage the power of composable commerce to tailor your strategy based on your specific audience and industry.

However, embracing the power of composability for customization and hyper-personalization includes having the relevant tech stack to build a future-proof commerce business.

BigCommerce is laser-focused on one thing — enabling enterprises with a future-ready, future-fit ecommerce platform. It offers the flexibility and extensibility that enables businesses to compose the best commerce system for their specific needs.

Join hands with Altudo and its team of experts, who can guide you through your composable commerce journey and how you can leverage BigCommerce platform to fulfill your ecommerce business needs.