Sitecore’s cloud-native, revolutionary SaaS CMS, XM Cloud, offers personalization to enable marketing teams to deliver experiences that are tailored to meet the specific requirements of diverse audiences. XM Cloud includes embedded personalization and analytics that provide core targeting experience functionalities.

Personalization in Sitecore XM Cloud Pages is done at the page level. Users have the option to create a page variant and customize some or all the components of that page variant. However, currently, it is not possible to personalize at the component level, on partial designs, or standard values shared among pages.

Embedded Personalization in Sitecore XM Cloud

Embedded personalization in Sitecore XM Cloud refers to the feature that enables marketers to apply personalized experiences directly within the XM Cloud platform. With XM Cloud’s embedded personalization, users can define variations of web pages targeted at specific audiences or segments, based on personalization rules. By using edge functions, XM Cloud can deliver dynamic page variants to visitors based on the defined personalization rules.

Embedded personalization in the XM Cloud architecture offers a set of features, including real-time stream data collection, out-of-the-box conditions, and Site & Page Analytics. These features allow users to collect data, define conditions for personalization, and analyze the consequent efficacy of those personalized experiences.

• Edge Functions: These are primarily used for swapping out the page delivered to the visitor based on the personalization rules that are defined.


• Preview Mode: This enables you to directly preview the experience in Pages.


• Analytics: Analytics help measure the different variants tracked based on the traffic received on the site.

XM Cloud also includes the Sitecore Engage SDK, which further enhances the personalization capabilities in XM Cloud and offers Next.js middleware for personalization and collection of view events in the browser. It is important to note here that XM Cloud Embedded Personalization relies on Next.js middleware and Vercel is not a prerequisite for embedded personalization support.

In Conclusion

With embedded personalization, Sitecore’s XM Cloud ensures excellence through lightning-fast experiences , the flexibility for marketers to orchestrate experiences across their digital campaigns and enabling developers to build and launch using modern frontend frameworks.

If you are keen to learn more about Sitecore personalization using XM Cloud or wish to future-proof your business by transitioning to XM Cloud, then reach out to us. With expert guidance from our team of certified Sitecore experts, you can not only plan and implement a seamless migration with carefully curated XMC Accelerator but also determine your 3-year ROI.