Why Centralized Governance is Important for Successful Multi-site Migration?

An upgrade to a new digital user experience often leads to an upgrade to the latest technologies along with the migration of existing data and frameworks to the new systems.

This elevation to a newer and more appealing interface allows organizations to take stock of their current and future needs in a multi-site ecosystem.

These upgrades are at times done to coincide with a launch of a single brand or event, which can lead to a disparity across the other existing sites.

This is where the governance of these multiple sites that are different and managed by different teams becomes difficult due to non-standard architecture, resulting in more time and resources spent on governance, compatibility, and compliance.

Marketers are under higher pressure to deliver and are struggling because of dependence on IT for every minor update. This leads to a decentralized system of governance across sites resulting in several issues.

Issues faced in Multi-site Management in a Decentralized System

Let’s find out some of the common issues the site management faces in a decentralized environment.

 

1. Siloed product development across brands

• Each brand/business unit manages its feature list
• The delivery team processes requests and assesses effort per brand/business unit

2. Serial agile execution across brands

• Features are implemented per brand in a serial approach
• Each brand is not only waiting to gain priority but also waiting for that effort to be completed

3. Lack of governance to enable marketing and provide self-service

• Marketing has to wait on IT for everything.
• Lack of full service means that more time is spent in-wait mode than actually doing the work or being in the market  

4. IT teams are overwhelmed

• IT teams are constantly managing marketing requests rather than working on strategic outcomes

5. Lack of customer insight

• Due to a siloed ecosystem, there is no single view of the customer or customer insights to drive marketing

6. High maintenance costs of legacy and complex Martech infrastructure

• Due to varying marketing and business needs along with the scale of redundancy of components and functionality, there is always a high demand for infrastructure and maintenance

 

OneWeb to the Rescue

Altudo’s OneWeb solves the problem of delivering great customer experiences at scale, centralized governance, reduced timelines, and lesser costs for brands.

OneWeb framework is built based on our on-the-ground experience migrating over 150 sites for brands. The framework provides a launchpad with a preexisting library of components that brands can leverage right away.

How OneWeb allows Brands to Manage Multiple Sites with Reduced Costs?

1. A single integrated code infrastructure allows brands to manage multiple sites from a single instance at reduced costs.

2. Integrated analytics through a dashboard to analyze the performance of all sites.

3. Governance model that enables marketers to execute

• Integrated workflow for approvals
• Reduced backlog
• Design guide

Re-usability improves maintenance

• Creating a centralized group of reusable components that can be used to drive multiple sites.
• Allows easy upgrades to existing components and development of new to scale for future needs

 

Enables self-service for marketers

• Time to market through ready-to-go templates
• A web toolkit that is easy to use to launch new websites with reduced IT intervention.
• A self-service portal with a wizard-like experience and integration into the marketing ecosystem to initiate new campaigns

Benefits of OneWeb

• Speed time to market with self-service and turn-key content operations.
• Self-service campaign launch capabilities
• Large component library with drag-and-drop capability
• Consistent and standardized experiences with the flexibility to deliver a unique brand experience.
• Governance of content operations to allow brands to deliver content at scale.
• Support for multiple business regions with a centralized delivery model.
• Ability to onboard new brands or migrate existing brands on to centralized platform and infrastructure.
• Single Software Development Lifecycle, with single DevOps and centralized code-based with shared reusable components.
• Move from multiple work streams and scrums to a Shared Services delivery model across multiple initiatives to increase operational efficiency and reduce cost.

 

In Sum

Multi-site migration is undoubtedly complex. There are multiple things involved leading to numerous questions even before you start.

And, it’s natural to have these doubts.

The number of resources, tech, and cost required alone would need you to rack your brain.

But you can alleviate all of that by opting for the OneWeb solution that has facilitated several migrations helping many brands. Get in touch with our team today to know how we can help you.