The process of identifying a Content Management System can be fairly daunting for organizations. There are multilayered factors that need to be accounted for while making this crucial decision. From budget and understanding how quickly and effectively staff can adapt to the new system, to analyzing functionalities for business goals, there is a lot that goes into choosing the right CMS.

Amid the ever-growing competition and technological dynamism in the digital space, a Cloud-based CMS can truly help organizations not only meet their expectations but also address the various challenges that are usually associated with traditional CMS platforms.

As per Sitecore, spending on the Cloud is estimated to grow by almost 20.7% to a value of $592 billion in 2023. Let’s explore what makes Cloud-based CMS such an exciting proposition.

Why a Cloud-based CMS?

Content delivery and messaging in the digital age have evolved significantly. Modern organizations must deliver relevant, contextual, and customizable content to build meaningful customer relationships, deliver value, and thereby ensure overall organizational growth. Let’s look at what makes cloud-based CMS the preferred choice for enterprises.

Easier to Maintain and Manage

A Cloud-based CMS does away with the need to maintain and upkeep expensive on-premise IT infrastructures and teams. Naturally, this also leads to reduced efforts and lower costs. Since most cloud-based CMS are available on a monthly subscription basis, initial capital expenditures in the form of hardware and software can all be avoided.

Faster time to Market

Cloud-based content management systems like Sitecore XM Cloud can be installed, upgraded, and deployed much more quickly than traditional CMS platforms. It enables users to manage, launch, and make instant changes to their websites. With extensive competition, it is imperative to be extremely agile when it comes to delivering personalized customer experiences.

Enhanced possibilities for Scaling

Cloud-based CMS platforms are far better suited to handle increased traffic because of their scalable infrastructures. They can manage substantial spikes in customer traffic without the website or application crashing, something that is known to be quite a common feature with traditional non-cloud CMS platforms.

Novel Architecture

A truly efficient SaaS CMS is likely to facilitate headless content management wherein a decoupled architecture enables marketers to create, optimize, and reuse content while developers can focus on optimizing the backend to create meaningful digital experiences.

In addition to being headless, a SaaS CMS also offers multisite and multi-brand management for businesses that need to handle separate websites and brands. These additional functionalities coupled with possibilities for the seamless integration of a wide range of other software for best-of-breed tooling, make a SaaS CMS truly stand out in comparison to its traditional counterpart.

Advanced Data Security and Compliance

One of the major concerns for growing businesses is to ensure the safety of their data. While the digital world affords immense opportunities, it is also observing a rise in cases of data breaches, phishing, hacking, data theft, and so on.

The security of their own, as well as customer data, and ensuring compliance with global data regulation standards and principles, is not only necessary for business operations to continue smoothly but also important from an ethical and moral lens.