Why You Must Choose Sitecore CMS Over Other CMS?

A CMS, in broad, is a system backing the outpour of content across the channels owned by an organization or an individual.

The very significance of a CMS is to reduce the manual procedure of managing the content over the platform that otherwise requires extended person-hours.

Hence CMS acts as an interface between the person and the software that functions with a few clicks rather than conventional coding approaches.

The CMS has widely enabled individuals to divert their emphasis over crucial concerns across the business rather than spending hours organizing the content.

But for a CMS to be employed to its full potential, it must have fundamental characteristics. A CMS should make it easier for even a beginner with no profound technical command in fulfilling their purpose.

Sitecore CMS

Sitecore is a Content Management System. First, we will discuss precisely what CMS [Content Management System] does. In general, a CMS is used for storing all data and media assets of the website.

To exemplify this with an example of why you need a CMS, let's consider the instance where traditional website development usually stored all data in Databases.

Suppose any content changes were required over their platform. In that case, the marketing team will first give their requirements and content changes to the development or authoring team because they need technical knowledge to do these changes.

Now the Development team will initiate the coding cycle to push the final changes at the Database level.

The above process is tedious and will be difficult if the content changes on the site are frequent. Here CMS comes into the picture where we have a Graphical User Interface for Page creation and content changes, media asset storage, etc., for a website.

Further, we will comprehensively discuss the markers that the Sitecore CMS possesses and how these fundamental basics make Sitecore CMS a sought-after pick:

Why Choose Sitecore CMS?

Scalability: Sitecore is designed to be a highly scalable platform. More importantly, scalability comes as an out-of-the-box feature, with three separate databases used to achieve it: Core, Web, and Master.

Security: The Sitecore platform provides a lot of security-related configuration alternatives. By default, the system offers advanced security permissions. It enables role configuration if one needs to restrict access to selected chunks of functionality.

Website insights: The most dominant feature of Sitecore CMS for marketing pros is a complete insight into website traffic conversion.

Tech agnostic: Sitecore gives you the flexibility and liberty to choose your technology for development based on the team you have. You can select Headless Services using React, Vue, and Next JS if you have a good frontend proficient team.

Responsive: If you have time to develop a site but need the finest responsive site with more remarkable performance, then you can choose SXA development which consists of many OOTB components. Traditional Sitecore development goes with ASP.NET MVC, and now they provide ASP.NET core renderings SDK.

Personalization: Sitecore has the best personalization features with many in-built rules and provides flexibility to create a custom rule if required.

Intuitve workflows: Sitecore provides the best workflow features in development which can be used to restrict access to content authors on sensitive items.

Assistance: Sitecore offers managed cloud service where one need not worry about setting up their infrastructure and installation. Additionally, Sitecore provides full support for infrastructure.

Analytics: Sitecore has an inbuilt analytics section named Experience Analytics, where we can see the activities and contacts of the site.

Headless: Sitecore OrderCloud, design your commerce solution with an API-first, headless cloud platform for B2B, B2C, and B2X.

A/B Testing: Optimize every customer interaction with A/B testing and personalization, which gives a clear picture of the confidence of the page developed and can be modified based on the results from the A/B testing method.

Content Hub: Maintaining media assets like images, videos, pdfs, and docs will be complex if we have them in significant content. Sitecore offers Content Hub to resolve this issue. It is a SaaS-based application that we can integrate very easily with Sitecore. It provides extensive features like Image Renditions and Organizing assets in a hierarchical structure using Taxonomy concepts. You can create a Public URL for every asset completely decoupled from Sitecore.

Sitecore CDP: It brings together real-time behavioral insights and all your customer data so you can instantly understand and engage every customer (and anonymous visitors). It is an extension of Sitecore Analytics on XP, but it is a SaaS application where it can be used with Headless applications.

Sitecore Send: It is a cloud-based email marketing software product. You can use Send to create, automate, and manage your email campaigns.

Sitecore XM Cloud: It is a Headless architecture where Sitecore will take care of the infrastructure setup. It is a purely headless platform and a SaaS application that offers full freedom to the frontend developers to create their sites on Next JS, React JS, where content authors can author their content using Page concepts. As it is a SaaS application, developers need not worry about the infrastructure to set up in their workspace machines. It saves time for developers and is easy to deploy from one environment to another using simple deployment commands.

Apart from the above-mentioned benefits, Sitecore also provides a containerization option using Docker, and also leverages site performance using the SOLR search engine.

Conclusion

Sitecore CMS incorporates various essential elements. As a result, the Sitecore CMS has all those qualities which can help your organization scale their content needs.

It's evident that when organizations plan to scale or switch their constituents, the existing systems obstruct their way. But Sitecore is structured to address all such circumstances and can be an effective CMS to count upon.

Whether you want to migrate to Sitecore from your existing CMS or scale your current efforts, our team of Sitecore experts can help. Reach out to us and we’ll help you in your content journey.