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In This Ebook You Will Find

1
What is Customer Experience (CX) and why does it matter?
2
How do global manufacturers deliver great CX ?
3
Challenges to great CX & Principles and Plan to overcome them
4
Factors that stall progress & how to address them

What’s inside?

A handbook for marketers in the manufacturing sector who hope to align aspects of their brands' messaging and experience across multiple touchpoints, channels, and points in time.
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