The State of Marketing Collaboration

Strategic collaboration is no longer optional, it’s essential for success in today’s fast-paced marketing landscape. This report, produced by Asana’s Work Innovation Lab in partnership with Meltwater, reveals insights from 830 marketing professionals and extensive social listening data. Discover the key trends, challenges, and opportunities that can help your marketing team thrive.

What you’ll learn:

• Aligning strategy with execution: Nearly 49% of marketers say they need greater visibility into how strategies are developed, highlighting a widespread gap between planning and execution.
• Driving smarter decisions with data: Only 30% of marketers feel well-versed in their team’s performance measurement plans, signaling the need for clearer frameworks and shared understanding.
• Closing the collaboration gap: While 4 in 5 marketers agree that cross-functional collaboration improves output quality, 27% still feel disconnected from other departments.
• Unlocking the power of AI: Marketers who receive AI training are 57% more likely to integrate it into their workflows, demonstrating how education can accelerate innovation.

Download the full report to explore how strategic collaboration can transform your marketing organization and future-proof your success.