4 Steps to Customer Segmentation That Help You Improve Conversions

For organizations to conduct business effectively, it is vital for them to understand the basics – each customer is different and has different expectations. Additionally, when each customer is looking for personalized digital experiences while making a purchase, how must companies cater to each one of their demands?

This is where segmenting customers comes into play. While understanding every customer personally can be tough, dividing them into smaller groups using patterns can be one way to start the process. As most companies today turn to customer segmentation to improve ROI, here’s an infographic that gives you an overview on how and why.