SmartSites: Websites That Understand Customers Beyond Demographics

Brands that invest in personalization improve customer loyalty 1.5x more effectively than brands with poor personalization strategies. Traditional websites fail to understand customer intent, they instead prioritize the company’s mission statement over users’ needs. The above statistics highlight the importance of customer experience (CX) and personalization in driving sales and loyalty.

This infographic outlines the key reasons why websites underperform:

• Misalignment between user goals and website content
• User-unfriendly navigation and generic content
• Lack of personalization and a one-size-fits-all approach

SmartSites is a framework by Altudo that leverages Digital Experience Platforms (DXPs) to create customer-centric websites. It offers key features like an intent-driven approach, 1:1 personalization and more, all contributing to drive sales and enhance customer loyalty.

Download this infographic to uncover the ways to enhance customer experience and personalization.