Why Web Accessibility is Important for Your Business

Web accessibility is essential for reaching a broader audience and driving business success. Surprisingly, less than 3% of the world’s top websites are fully accessible, leaving a huge opportunity untapped. Companies that prioritize digital accessibility experience higher revenues and even higher economic profit.

According to recent surveys, 51% of consumers are willing to pay more to businesses that commit to accessibility, and some would switch to competitors with better accessibility features.

Improving web accessibility not only boosts your SEO and strengthens your brand image but also ensures compliance with legal standards. Accessible websites offer a better user experience, cater to a wider audience—including people with disabilities and aging populations—and foster customer loyalty. Building an accessible digital platform is both a strategic and ethical business decision that can elevate your brand’s reach and reputation. Want to explore more about how web accessibility has been helping leading businesses establish better user experience and how it can benefit you? Download this infographic now.