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About the Webinar

The CPG industry has undergone rapid transformation in the past few years. While Omnichannel delivery, subscription models & personalization have become the norm, the COVID-19 impact has redefined a new normal by changing the consumer needs, and their buying behaviour.

Customer Experience (CX) is the biggest differentiator for brands today, and brands are struggling to come to terms with the new consumer expectations.

Here's what we have covered in the webinar:

  • Consumer behaviour insights - COVID impact on CPG brands
  • All you need to know about the Direct-to-Consumer model - Why and How
  • Building blocks of a successful DTC strategy
  • How to get your DTC basics right: Fulfillment, Staffing, Analytics, Omnichannel asset management, and eCommerce platform selection
  • Choosing the right partner for you DTC go-to-market

What's More

To all our webinar attendees, we are offering a no-obligation virtual DTC Digital Commerce strategy workshop conducted by our Commerce & Digital Strategy experts. They will discuss:

  • Digital Insights on your brand and industry vertical
  • Customer Journeys and area of opportunities
  • Customer Intimacy and the new engagement metrics
  • Digital Commerce Strategy & Roadmap

Our Presenters