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About the Webinar

MarTech is changing rapidly, prompting businesses to reconsider their digital investments. Amid the increasing complexity, platform comparisons have evolved. Instead of just comparing features, the focus now is on finding the best of fit rather than the best of breed. In this first part of our Modern DXP series, we shortlist the leading DXP platforms and share insights from Sitecore about the enterprise DXP industry's current state.

We also introduce a Total Cost of Ownership (TCO) framework, essential for informed platform selection in marketing and technology management. This framework helps consider all costs associated with a platform beyond the initial investment. By understanding these shifts and leveraging relevant frameworks, you can navigate MarTech changes effectively, ensuring your digital systems align with industry trends and requirements.

Agenda for the Webinar

  •  Recent MarTech trends in the enterprise DXP space
  • Overview of a holistic approach to TCO calculation
  • TCO calculation—the ultimate tool for executives to evaluate platforms

 

Here's what we will cover in the webinar:

  • You’ll gain an understanding of how to choose an enterprise-level DXP
  • How to calculate TCO for informed decision-making
  • Overview of the current DXP industry trends
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