The Building and Design Products industry is transforming, and leading brands like Formica Corporation are redefining what Ecommerce can achieve. Their journey demonstrates how digital commerce can serve diverse audiences—from architects and fabricators to contractors and homeowners—while enabling marketing and business teams to drive traffic, engagement, and sales across all channels.

In this webinar, we’ll explore:

• How Formica Corporation transformed their website into a commerce and customer hub to support distinct customer journeys
• Strategies for aligning Ecommerce platforms with marketing and business goals to generate traffic and conversions
• The role of composable commerce in creating scalable, future-proof solutions
• Real-world outcomes and lessons learned, including managing data challenges, enabling personalized experiences, and supporting multi-step customer paths

Join us for actionable insights and a firsthand look at how digital transformation can empower building/design product brands to thrive in today’s competitive landscape.

Key Takeaways

1. Discover how Formica Corporation transformed their website into a commerce and customer hub to meet the needs of architects, designers, fabricators, and homeowners in the Building and Design Products industry
2. Learn strategies for using Ecommerce to drive traffic from all marketing channels, including email, events, and outbound campaigns
3. Gain insights into managing diverse customer journeys, from sampling to long-term sales, with tailored content and functionality
4. Understand the role of composable commerce in addressing B2B/B2C complexity, personalization, and data challenges
5. Take away actionable advice for aligning Ecommerce with marketing and business goals to achieve measurable results