How to Increase Your AOV by 30%

eCommerce experiences are ever-changing and customers are demanding more from brands. Product discovery is one of the most critical elements of personalizing experiences and can give brands more opportunities to increase conversion, average order value, and customer loyalty.

Most eCommerce businesses focus on search. A large majority of eCommerce stores believe they can setup up a search bar, and it will sufficiently power eCommerce product discovery. However, that is not a powerful approach as it assumes that customers know what they exactly want.

Unfortunately, most customers do not know what they want unless you guide them. Base eCommerce search experiences do not drive product discovery, meaning customers are not finding the items they wish to purchase.

Search engines provide 84% of eCommerce buyers with answers, foregrounding the need for a powerful product discovery, experience conversion rates resulting from site searches can be 216% higher than average.

Targeting the right customers and providing suggestions and solutions is crucial to amplifying your site's revenue. Online shoppers have erratic behaviors regarding their shopping habits, some know what they want, and others need a recommendation. Some just randomly are searching for something. You must invest quality time in analyzing search-specific metrics that boost product discovery.

Here's what we have covered in this Webinar

• Increase accuracy and relevancy of results
• Personalize results for each user
• Fast search speed
• Effectively handle large amounts of data
• Improve customer satisfaction