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About the Webinar

This webinar explores the transformative potential of Customer 360 and Composable Customer Data Platforms (CDPs) in driving business growth. It covers the integration of customer data from multiple sources to create unified profiles, enhanced with predictive insights. Learn the advantages of Composable CDPs, such as flexibility and scalability in this webinar. The session also includes a competitive benchmarking analysis and a data maturity assessment exercise, emphasizing the importance of breaking down data silos and delivering personalized experiences to achieve exceptional growth.

Agenda of the webinar

  • Learn the purpose and structure of a Customer 360 solution
  • Understand how CDP solutions can maximize the value of Customer 360
  • Learn how marketers are putting data to work in the field

Key Takeaways

  • An understanding of Composable CDPs to enhance customer engagement
  • An understanding on how CDP allows marketers to take scalable action on data
  • Real-life examples of how marketers are personalizing CX with data
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