1-1 Personalisation using Azure ML and Sitecore

Marketers are empowered with the ability to understand user behavior and predict relevant content for key personas, and still, even with the most advanced toolset, it is easy to miss the mark with personalized content for website visitors. With the investment that Sitecore requires to deliver, personalization, this missed opportunity is also resources (and budget) wasted.

Bringing machine learning into 1-1 personalization will address this challenge and helps companies to deliver the most relevant content to the customer and increase engagement on the site.

In this webinar, we will be using xDB data as well as the items content to personalize and Azure Machine Learning Studio – GUI based integrated development environment for performing different machine learning operations. Machine learning algorithms, as well as Natural Language processing, will be used to study the patterns of user behavior and develop ML models for prediction purpose.

Here's What We Have Covered In the Webinar:

• Personalization and its need
• Need for ML based personalization
• Demo: How to achieve hyper-personalization across touch-points using machine learning
• How Altudo helps building personalized experiences using machine learning