Reinventing Digital Strategy for Indian Brands: Impact of COVID -19

The COVID crisis is & will continue shaping the new normal world over. More so in India, as over 1.3 B Indian population spent about 2 months in mandatory lockdown (and continue to do so, with varied restrictions) . It has had a significant impact on consumer needs and their buying behavior, which has changed drastically- throwing the best-laid plans out of gear.

It is time brands adapt to the new normal, the new expectations of consumer experience, the new rules of engagement, and re-evaluate their marketing strategies.

So, what are the strategies that will help brands tide over this crisis? How deep is the COVID -19 impact on the industry? What are the customer expectations from brands, and what are the insights and strategies that will lead to success?

Here's what we have covered in the webinar:

• Impact of Coronavirus on India: sector & industry review
• Key trends & brands who are making the most impact
• Panelist Perspective: Anuj Aggarwal, OYO
  • COVID -19 overall impact on the hospitality sector, actions taken
  • Country-level view - hardest hit to lowest hit
  • Campaigns that are still getting us a good response
  • Customers insights (based on a global survey we recently did to assess COVID-19 impact)
  • Way forward
• Panelist Perspective: Manuj Garg, My Upchar
• Impact on the industry
• Insights on winning digital strategies