About the Webinar
According To The 2018 Demand Generation Benchmark Survey Report, 70% of Marketers Said Their Demand Generation Budgets Will Grow This Year.
Marketers own the challenge of providing 'qualified' leads to their sales team. They keep struggling with it until they are able to capture 'actionable' customer insights, and are able to personalize the customer experience across all channels of interaction with their brand.
The journey which begins by identifying the customers, creating insights – leads to creating journeys & moments of truth. Your martech stack has immense potential to transform these into conversions by creating a single view of the customer, orchestrating relevant & contextual brand messaging- provided you can integrate these disparate systems into a “Growth Engine”.
Here's what we have covered in the webinar:
- What is the value of customer insights?
- How to capture customer insights?
- Buyer Personas
- Customer Journeys & Single view of your customer
- The power of one: Your integrated Martech stack
- Marketing Automation: Closing the loop
- Demo: From Demand Generation to Growth Marketing
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