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In This Whitepaper You Will Find

1
What is Consumer Intimacy
2
How Do You Add Consumer Intimacy to Your Business Model?
3
Tips to Stay Two Steps Ahead of Competition with Consumer Intimacy.

What’s inside?

The post-pandemic CPG industry has transformed from how it was left a couple of years ago. The traditionally disconnected customer experiences were replaced with smooth, connected CX, leading to better customer engagement and retention. This led to most companies working on uplifting their customer experience strategies and competing with one another over who could do it better.

With CX becoming the biggest differentiator in today’s market, CPG companies must make sure they don’t lose customers to poor CX. For this, they must go above and beyond to meet the needs of the customer. This cannot be done with just basic CX strategies but requires the brand to completely understand the customer’s needs. This is where it becomes important for CPG businesses to become intimate with the customer.

 

Monolithic to Composable Commerce

Our Writers

Varun Kashiv, Senior Vice President, Digital Experience Services

Varun Kashiv

Senior Vice President, Digital Experience Services

Seasoned Digital Marketer, AI evangelist and Speaker with 12+ years working with various Fortune 500 brands across various industry verticals including Banking, CPG, Asset Management, Hi-Tech and Retail on their digital strategy initiatives. Varun uses his experience in AI, Machine Learning, Omni-Channel Customer Experience and Conversational UI to help organizations provided unparalleled engaging experiences to their customers. Varun is based in New York.

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