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Challenges

  • Manual, time-intensive rug design and visualization process

  • Difficulty in scaling artisan-led design without compromising quality

  • Limited agility to respond to fast-changing market trends

  • High costs of product visualization and content production


COMPANY

A globally recognized luxury rug and textile house celebrated for its artisan-made collections. The brand blends centuries-old craftsmanship with modern design sensibilities, creating timeless pieces that honor heritage while appealing to contemporary lifestyles.

INDUSTRY

Luxury Home Furnishings

SERVICE PROVIDED

AI-Powered Design & Visualization Platform


Solutions

The client partnered with us to reimagine their design and visualization process. We developed an AI-powered design platform that generated unique, trend-aligned rug patterns while honoring the brand’s artisanal heritage.

The platform automated design generation and visualization workflows, reducing reliance on manual effort and accelerating creative cycles. By integrating advanced AI algorithms, the solution ensured that every design carried forward the traditional craftsmanship while meeting evolving consumer preferences.

Additionally, the AI-enabled visualization feature reduced the need for extensive physical prototypes, lowering costs while enhancing speed-to-market.


Results

  • Significant increase in revenue driven by faster design cycles

  • Major reduction in production and visualization costs

  • Substantial improvement in time-to-market for new designs


Background

The client is a global leader in luxury rugs and textiles, celebrated for blending traditional craftsmanship with contemporary design. Despite their reputation for artisanal excellence, their manual design and visualization process limited scalability and responsiveness to consumer trends.

Seeking to preserve quality while driving efficiency, the client turned to AI for transformation. Within just 30 days, they launched an AI-powered platform that not only accelerated design cycles but also maintained the brand’s unique creative DNA.

By reducing costs, boosting agility, and enabling data-driven creativity, the initiative delivered significant business impact while paving the way for future innovation in luxury home furnishings.

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