6 Key Features of AI-Driven Product Discovery and Search for the Ecommerce World

Artificial intelligence is no longer an alien or fancy term in the world of ecommerce. According to Gartner, the number of enterprises implementing artificial intelligence grew by 270% in the past four years. While Amazon’s AI enabled product recommendation technology is helping in boosting revenue numbers, several other ecommerce businesses are inclined towards utilizing AI-driven product search and discovery to improve the customer experience.  

So, what exactly is AI-driven product search and discovery? 

 In layman’s terms, it is a search that relies on artificial intelligence to provide users with more relevant and personalized results.  

There are many benefits of using AI-driven product search and discovery for both B2B and B2C commerce, which include but are not limited to:  

1. Increased accuracy and relevancy of search results 
2. Personalized results for each user  
3. Faster search speed  
4. Effectively handle large amounts of data  
5. Improved customer satisfaction  
6. Ability to do the A/B Test within the platform  

Increased accuracy and relevancy of search results  

With ecommerce continuing to grow and evolve, the way customers search for and discover products has also changed a lot for B2B as well as B2C businesses. In the past, product search and discovery was primarily a manual process, relying on human input to determine what products to show to a customer. However, this process is becoming increasingly automated with the advent of artificial intelligence (AI). 

AI-driven product search and discovery is quickly becoming the norm in ecommerce, as it offers many advantages over traditional methods. First and foremost, it is much more accurate and relevant, considering a wide range of factors that humans may not consider. Additionally, it is much faster and more efficient, as it can process a large amount of data in a short amount of time.  

Overall, AI-driven product search and discovery is revolutionizing the way customers find what they’re looking for.  

Personalize results for each user  

Did you know almost 7 out of 10 consumers are dissatisfied with impersonal shopping experiences? 

The only way to make it better is by utilizing the customer’s information to offer what they wish to buy. 

As demand for ecommerce continues to grow, so does the need for more personalized product search and discovery. With so many online products, it can be difficult for users to find the items that are right for them. This is where AI-driven product search and discovery comes in.  

AI-driven product search and discovery is a process that uses artificial intelligence to personalize results for each user. This means that users can find the most relevant products based on their individual needs and preferences.  

Personalizing search results is a powerful tool that can help ecommerce businesses to stand out from the competition. By offering a more personalized experience to users, companies can build trust and loyalty with their customers.  

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Faster Search Speed  

A modern natural language processing search engine can help you find the information you need faster and more efficiently. By understanding the context of your search query, a natural language processing search engine can provide more relevant and targeted results. A quick and suitable search engine can save you time and help you find the products you need more quickly.  

Online customers expect to type in a few search letters and immediately see relevant products. Ultimately providing an instant search capability puts your site at the top of the pyramid.  

An essential part of the equation to your site search is the quality of your indexing — your data needs to be organized and structured for the search engine to show relevant results instantaneously.   

Effectively handle large amounts of data 

As economies increasingly become digitized, the ability to handle large amounts of data is becoming increasingly important. A modern search and discovery platform can help you by providing the tools you need to find the information you're looking for fast and efficiently on a website.  

With a modern AI- powered product search and discovery platform, you'll be able to:  

1. Search through large amounts of data quickly and easily  
2. Find the information you're looking for  
3. Get the most out of your data  

A modern search and discovery platform can help you make the most of your data and find the information you need to make better decisions for your business.  

Improved customer satisfaction  

Customer satisfaction is the key to success for any business. It's a key metric that can help gauge whether your customers are happy with your product or service. And it's also a great way to find out what areas you need to improve to keep your customers happy.  

Here are three steps you can take to improve customer satisfaction with the help of AI in ecommerce: 

1. Make sure you're providing quality products and services. 
2. Ensure that your customer service is top-notch. 
3. Enable your customers to quickly find their products and allow them to discover products they didn't know they needed. 

By taking these steps, you can be sure that your customers will be satisfied and return for more purchases.  
 

Ability to do the A/B Test within the platform  

A modern search and discovery platform provides the ability to A/B test different content experiences with your users. A/B Testing enables you to optimize your content strategy and ensure that your users see the most relevant and engaging content. A/B testing allows you to test different content layouts, feature placements and messaging.  

In conclusion, AI-driven product search and discovery revolutionizes how online shoppers find and purchase products. This technology's critical features include: 

• Real-time personalization. 
• Search results that get smarter over time. 
• Effectively handling large amounts of data.

 

We, at Altudo specialize in creating Smart Shops for commerce businesses that can help increase product findability and keep the customers engaged with end-to-end personalization. If you are looking for a product search and discovery solution for your business, drop a Hi! at marketing@altudo.co and our team will reach out!