As a consequence of worldwide digitalization, consumers are evolving faster than ever. This is accelerating the digital adoption in almost every industry. Digital marketers are focusing on delivering personalized customer experience and cloud computing is a game-changer for them. By 2025, 200 ZB of data will be stored in the cloud. (Source)

 

By leveraging cloud infrastructure, digital marketers can leverage powerful tools and services that help them work more efficiently, turn customer data into actionable insights and increase customer value. In this blog, we will explore how digital marketing is more successful with cloud computing, along with Altudo’s cloud computing services to future-proof your business.

SaaS currently makes up around one-third of total public cloud service spending.

Source

What are the advantages of cloud computing?

Now that we all have lived through the global pandemic, we cannot ignore the efficiency of remote work. The technology that has made all this possible is cloud computing- storing and managing data on remote servers and accessing it using the internet. Cloud computing users do not own the physical infrastructure; they rent the usage from a third-party provider. Let us look at the advantages of cloud computing for effective digital marketing:

Increased scalability

One of the key benefits of cloud computing for digital marketers is the ability to scale their infrastructure as needed. With cloud infrastructure, businesses can easily adjust computing power, storage, and bandwidth without investing in expensive hardware and software solutions. Businesses with cloud-based servers can scale their business seamlessly by buying more storage or data analytics capacity when they increase their data production.

Our approach to cloud services involves working with various cloud providers to offer the best-in-breed solutions to our clients and paying only for the specific cloud technology and nothing more. Better Data Management

Data is the lifeblood of digital marketing, and cloud computing makes it easier than ever to manage, store, and analyze data at scale. Cloud-based data management tools let digital marketers collect, store, and analyze data from a wide range of sources, including social media, email campaigns, website analytics, without the fear of running out of storage.

We enable businesses to process large volumes of data quickly and efficiently for gaining insights into customer behavior and optimizing marketing campaigns using a Customer Data Platform (CDP).

By leveraging machine learning algorithms and other advanced analytics tools, digital marketers can gain a deeper understanding of their customers and deliver more personalized experiences.

Learn how CDPs accelerate personalized marketing

Improved collaboration

Cloud technology has transformed how digital marketers collaborate and deliver meaningful experiences to customers, even if they are working remotely. With cloud-based project management and collaboration tools, marketers can get access to real-time data about processes and progress made by other teams to stay on the top of project delivery.

Altudo's cloud services team helps businesses identify the right collaboration tools that allow teams to brainstorm ideas for creating effective marketing campaigns. By working together using cloud technology, digital marketers can streamline workflows, reduce errors, and deliver better results.

Check out how you can create personalized customer experience

Faster time-to-market

Digital marketing campaigns often require businesses to move as quickly as their customers. To take advantage of emerging trends and opportunities, businesses need to embrace cloud-based solutions that let them spin up new environments and applications in minutes rather than days or weeks. can speed up the time-to-market for marketing campaigns by providing fast and flexible infrastructure that can be deployed quickly without depending on multiple teams.

The popular cloud-hosted services such as Facebook, YouTube, Twitter, and Instagram serve huge potential for fueling the growth of inbound marketing.

Increased security

Security is a major concern for digital marketers because of concerns regarding data breaches and customer privacy. and cloud technology addresses many security risks associated with traditional IT infrastructure and business information. With cloud infrastructure, businesses can take advantage of advanced security features, such as multi-factor authentication, encryption, and access controls Solutions such as cloud-to-cloud backup and monitoring end user activities in real-time tighten the security better than on-premises computing.

If you want to know more about how Altudo's cloud service monitors the cloud infrastructure to reduce the risk of cyberattacks and data breaches, you can schedule a 1:1 meeting with us