10 Things Marketers Still Get Wrong About B2B Buyers

The B2B landscape has changed. Radically. Yet too many marketing teams are still building strategies based on outdated assumptions: That logic drives every decision. That one executive makes the final call. That sales reps guide the journey from day one.

The truth? B2B buyers are emotionally driven, committee-led, digitally empowered, and often invisible until they’re 70% through their decision.

In this actionable guide, we bust the 10 most persistent myths in B2B marketing, using fresh research, behavioral insights, and expert takeaways to help you:

• Personalize campaigns for multi-stakeholder buying groups
• Design content journeys that reflect real-world buyer behavior
• Build trust, not just pipeline
• Deliver experiences that convert, in-market and future buyers

Download this exclusive Ebook to uncover the 10 myths still holding B2B marketers back and learn how to align your strategy with how modern buyers actually think, research, and buy.