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Building better customer relationships has become vital for companies after the global health crisis of COVID-19. As more and more customers moved to the digital marketplace to buy products, businesses had to find solutions to effectively differentiate themselves in this growing competition.

For this, it became essential to meet the dynamic needs of the customer which could happen only through one simple way – understanding your customer better.

As more companies have adopted omnichannel marketing, effectively understanding customer behaviour across multiple channels and devices is becoming a top priority for companies. This can help businesses increase intimacy with the customer by effectively delivering CX and improving numbers. Here’s an infographic that will help you understand the importance of this better.

Anatomy of Work Global Index