As AI-powered platforms like ChatGPT, Gemini, and Claude become the first touchpoint for customer queries, marketing leaders face a major paradigm shift: traffic is no longer just coming from Google - it’s coming from generative engines.

In this exclusive session for marketing executives, we’ll break down what this transformation means for your digital strategy. With direct website visits declining by up to 30% and AI agents expected to drive 50% of all web traffic by the end of 2025, brands must rethink how they structure, surface, and optimize content for machines - not just humans.

We’ll explore how leading organizations are evolving their content strategies to stay visible in the AI discovery layer, and why structured, machine-readable content is the new frontier for brand visibility and conversion.

Key Takeaways

• Why generative engines are replacing traditional search as the primary source of customer discovery
• How this shift impacts referral traffic, conversion rates, and brand trust
• What “machine-optimized” content really means - and how to create it
• How to future-proof your content operations for the AI-first era