Introduction to CDPs and the Power of Activated Data

We now live in a highly personalized, relationship-driven digital world. Creating personalized omni-channel experiences that drive revenue is a key priority for brands and those who do it well win customers and market share. Whether it a is focus on growing the first-party data, creating meaningful personalized experiences, enabling owned or partner-driven commerce, or going through digital acceleration in general, many large brands find it difficult to remain competitive due to the cost and complexity involved.

Customer data platforms provide a way forward. What used to be the tool of digital natives is rapidly being adopted by the enterprise space. Join us in the first session of the series where give you what you need to know as a marketing leader about CDPs and showcase what’s possible when data and top decisioning engines come together.

Here's what we have covered in the webinar:

• Understanding the importance of CDPs in marketing
• What happens when omnichannel data is paired with powerful decisioning technology
• What Sitecore’s recent acquisition of Boxever means for you